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Percy "Master P" Miller has transitioned from a successful hip-hop artist and music mogul to an influential entrepreneur, philanthropist, and now, the president of basketball operations for the University of New Orleans.
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Request A ShowMaster P co-founded Rap Snacks, conceiving Rap Noodles, which are instant noodles featuring famous rap artists. He also served as a brand ambassador and became a limited partner in Rap Snacks in 2017. He partnered with James Lindsay, co-founder of Rap Snacks, for an intimate conversation on business and success during the ESSENCE E-Suite.
Master P brought Snoop Dogg on as a new brand ambassador for Rap Snacks to create Snoop Dogg Icon Chips, a new product line.
Master P partnered with Snoop Dogg and established an alliance between Post Consumer Brands, Broadus Foods, and rap to bring 'Snoop Cereal' to the breakfast aisle.
Percy Robert Miller, known professionally as Master P, was born on April 29, 1970, in New Orleans, Louisiana. Growing up in the Calliope Housing Projects, he pursued a business communications degree at the University of Houston before establishing his first record store, No Limit Records, in Richmond, California. This venture rapidly evolved into a prolific record label, releasing over 75 million records globally and earning him a reputation as a marketing innovator. His business acumen expanded into film, television, sports management, clothing, and real estate, demonstrating a consistent drive for diverse entrepreneurial endeavors. Miller’s approach to the music industry involved unique marketing strategies, such as retaining 100% ownership of his master recordings and negotiating a distribution deal with Priority Records that allowed No Limit Records to keep 85% of sales. This business model generated substantial revenue and influenced future artists to consider the financial aspects of their careers.
Throughout his career, Miller has released 15 studio albums, with notable works including “Ice Cream Man” (1996) and “Ghetto D” (1997), which featured the platinum-certified single “Make ‘Em Say Uhh!”. His album “MP Da Last Don” (1998) debuted at number one on the Billboard Top 200 and sold over four million copies. Beyond music, Miller ventured into professional basketball, playing for the Fort Wayne Fury in 1998 in the CBA, and later trying out for NBA teams like the Charlotte Hornets (1999) and Toronto Raptors (1999). He also played for other professional leagues and coached AAU teams, including players who later joined the NBA. His diverse career highlights a consistent pursuit of new challenges and opportunities.
In recent years, Master P has shifted his focus towards philanthropic activities and community involvement. He founded the Let The Kids Grow Foundation, a non-profit organization dedicated to youth development through after-school programs and family support. His humanitarian efforts include funding Saint Monica Elementary School in New Orleans (1997) to prevent its closure, partnering with the Urban Born Foundation to assist at-risk youth (1998), and initiating the “One Million Gifts” program (1999) to provide food and necessities to underprivileged families. He also established “Game Of Life” Programs (2000) offering free summer basketball camps across the U.S. for underserved children. Miller provided aid during Hurricane Katrina and for Haiti earthquake survivors. Appointed as the Youth Ambassador for the NAACP, he has received numerous awards for community service and education. In July 2025, Miller announced his retirement from music to dedicate his time to his new role as head coach and president of basketball operations for the University of New Orleans, aiming to revitalize the Privaters’ program as ‘Coach P’.
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