Master P

Percy “Master P” Miller has transitioned from a successful hip-hop artist and music mogul to an influential entrepreneur, philanthropist, and now, the president of basketball operations for the University of New Orleans. After establishing No Limit Records in Richmond, California in the early 1990s, Master P evolved the venture into a prolific record label, releasing over 75 million records globally. He revolutionized the music industry by retaining 100% ownership of his master recordings and securing a distribution deal with Priority Records in 1995 that allowed No Limit Records to keep 85% of sales. Following his 1991 debut album, he achieved significant commercial success with Ghetto D in 1997, featuring the platinum-certified single ‘Make ‘Em Say Uhh!’.

In August 2024, New Orleans Mayor LaToya Cantrell designated him as the city’s ‘entertainment ambassador’. In early 2025, Master P was named president of basketball operations and head coach for the University of New Orleans, a role he will dedicate himself to following his final music performance at the 2025 Essence Festival in July.