Piano Prodigy Jude Kofie to Headline Project Harmony’s 30th Anniversary Gala
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Korea NewJeans, a South Korean girl group, has made a significant impact on the global music scene, earning critical acclaim and achieving notable commercial success.
The Levi’s brand partnered with NewJeans to engage younger customers.
NewJeans partnered with South Korean streetwear label MUSINSA for a sequence of campaign imagery. Musinsa doubled sales in the women's fashion category following the advertising campaigns.
Rising South Korean streetwear label O!Oi partnered with NewJeans for a sequence of campaign imagery.
K-pop girl group NewJeans was named new global ambassadors of Indonesia's iconic instant noodle brand Indomie. The partnership came as the brand introduced new Korean-inspired flavors, such as a spicy ramyeon variant.
Danielle has an ambassadorship deal with Burberry.
Danielle has an ambassadorship deal with YSL Beauty.
Danielle is Celine's new Global Ambassador.
Haerin has an ambassadorship deal with Dior.
Hanni has an ambassadorship deal with Gucci.
Calvin Klein featured the five members of NewJeans in the final chapter of its fall 2024 campaign, calling it a 'natural fit'.
Coca-Cola tapped NewJeans as a brand partner in April, collaborating on the single “Zero” and a music video (18 million views).
Apple collaborated with NewJeans on a music video shot on iPhone 14 Pro, as mentioned in Forbes and other sources.
NewJeans became public relations ambassadors of the city of Seoul and honorary ambassadors for Seoul Fashion Week.
NewJeans was named honorary ambassadors for South Korea's tourism, starring in commercials to promote local travel.
NewJeans was selected as the model for contact lens brand Olens, noted for their "unrivaled popularity."
NewJeans represents the jewelry brand Stonehenge.
NewJeans represents the eyewear brand Carin.
NewJeans served as global ambassadors for Coca-Cola Zero Sugar.
NewJeans served as global ambassadors for LG Electronics' Gram laptops, which rapidly sold out.
NewJeans was appointed as the model for Lotte Wellfood's Pepero, leading to a 17% increase in sales.
NewJeans appeared in promotional campaigns for SK Telecom, promoting the iPhone 14 Pro and iPhone 15 Pro.
NewJeans promotional campaign for Nike, specifically for Air Max.
NewJeans has worked with Shinhan Bank.
NewJeans has worked with Megastudy.
NewJeans collaborated with Pinkfong and Baby Shark.
NewJeans appeared in ads for McDonald's Korea and had a collaboration launch.
NewJeans was selected as models for Hyundai Department Store Duty Free.
NewJeans assumed the role of advertising model for Essential, a Kao brand.
NewJeans collaborated with Shibuya109 for a limited-time pop-up and novelty distribution.
NewJeans was appointed ambassadors by the customs division of the Incheon International Airport.
NewJeans and the British Museum collaborated on an audio guide for the Korean exhibit of the museum.
NewJeans worked with the Korea Craft and Design Foundation to promote Hanji (Korean paper).
NewJeans opened pop-up stores with dessert brand Nudake.
NewJeans collaborated with Line Friends, launching a collection with pop-ups in various locations.
NewJeans collaborated with Krafton, releasing playable characters inside PUBG.
NewJeans collaborated with Takashi Murakami for the "Supernatural" and "Right Now" releases, featuring custom artwork.
NewJeans collaborated with Japanese designer Hiroshi Fujiwara for the "Supernatural" and "Right Now" releases.
Hanni has an ambassadorship deal with Armani Beauty.
Hanni has an ambassadorship deal with UGG.
Hyein has an ambassadorship deal with Louis Vuitton.
Minji has an ambassadorship deal with Chanel Korea.
NewJeans debuted on July 22, 2022, under ADOR, a subsidiary of Hybe, with the surprise release of their debut single “Attention.” This track quickly became their first number-one song on South Korea’s Circle Digital Chart. This initial release was followed by other successful singles, “Hype Boy” and “Cookie,” which were included on their self-titled debut extended play (EP) released in August 2022. Notably, “Hype Boy” spent 42 weeks on the Billboard Global 200, setting a record for a K-pop female act. The physical release of their debut EP on August 8, 2022, sold over one million copies, establishing it as the best-selling debut album by a K-pop female act in South Korea since 2011.
In January 2023, NewJeans released their single album titled “OMG.” The lead single, “Ditto,” gained widespread popularity, becoming the longest-running number-one song on the Circle Digital Chart for thirteen weeks and marking their first entry on both the Billboard Hot 100 and the UK Singles Chart. The album “OMG” sold 700,000 copies in its first week and eventually surpassed one million sales. Their second EP, “Get Up,” released in July 2023, reached number one on the U.S. Billboard 200, making NewJeans the second K-pop girl group to achieve this milestone. “Get Up” sold 1.65 million copies in its first week. The lead single, “Super Shy,” topped the Circle Digital Chart and became their highest-charting single on the Billboard Global 200, reaching number two. Throughout 2023, NewJeans collaborated with brands such as Coca-Cola (“Zero”) and Riot Games (“Gods” for the League of Legends World Championship). They also became the first K-pop girl group to perform at Lollapalooza in August 2023. By the end of 2023, NewJeans had sold 4.39 million album copies, the most for a K-pop female artist in a single year, and earned a Guinness World Record for the fastest K-pop act to reach one billion streams on Spotify.
In March 2025, a South Korean court ruled against NewJeans in a dispute with their record label, Ador, leading to a temporary pause in collective activities. Despite this, the group performed under the name NJZ at ComplexCon Hong Kong, debuting a new song “Pit Stop.” The group stated its intention to challenge the court’s decision. In January 2025, ADOR filed an injunction to prevent the members from signing independent advertising contracts. Although two mediation sessions between NewJeans and ADOR in August and September 2025 were unsuccessful, the court is expected to deliver a final ruling on October 30, 2025.
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