Roxen, a Romanian singer, rose to prominence in 2019 and gained international recognition through her participation in the Eurovision Song Contest.
Roxen was hired as the brand ambassador for Romanian box-dye hair color product Loncolor Expert HEMPstyle, appearing on product packagings and in a commercial prominently featuring her Selecția Națională entry 'Storm'.
Global Records partnered with Warner Music Group for a promotional campaign backing Roxen, starting with the release of 'How to Break a Heart'.
Roxen is signed by Global Records. Global Records also partnered with Romanian Television (TVR) for the selection process of Romania's Eurovision Song Contest representative, leading to Roxen's selection.
Larisa Roxana Giurgiu, known as Roxen, was born on January 5, 2000, in Cluj-Napoca, Romania. She developed an interest in music at the age of seven, taking singing and piano lessons. Her career officially began in 2019 after signing with Global Records. Roxen first achieved notable success through her collaboration with Romanian producer Sickotoy on the track “You Don’t Love Me” in August 2019. This song reached number three on Romania’s Airplay 100 chart and received airplay in several international markets, including France, the United States, Russia, and Spain. Later that year, in November, her debut solo single, “Ce-ți cântă dragostea,” also achieved significant recognition by peaking at number one in Romania.
Roxen’s musical style has been characterized as deep house, leading to comparisons with artists such as Dua Lipa and Billie Eilish. In February 2020, Roxen was selected to represent Romania in the Eurovision Song Contest 2020 with her song “Alcohol You.” However, the event was canceled due to the COVID-19 pandemic. Despite the cancellation, she was internally re-selected to represent Romania in the 2021 contest with the song “Amnesia.” While “Amnesia” did not qualify from the semi-finals, Roxen continued to release successful singles. In October 2020, “Spune-mi” became her second number-one single on the Airplay 100. Her collaboration “Money Money” (2021) reached the top ten in the Commonwealth of Independent States and Russia. Additionally, “Dincolo de Marte” (2021) with Randi peaked at number two in Romania in April 2022, and “UFO” achieved a gold certification in Poland in 2022.
Curious about our offerings or have inquiries? We're eager to assist!
Just complete the form, and we'll respond promptly.