Roxen, a Romanian singer, rose to prominence in 2019 and gained international recognition through her participation in the Eurovision Song Contest. After signing with Global Records in 2019, Roxen swiftly rose to prominence, first achieving notable success through her collaboration with Romanian producer Sickotoy on the track ‘You Don’t Love Me.’ Released in August 2019, the song ascended to number three on Romania’s Airplay 100 chart and garnered significant airplay across international markets including France, the United States, Russia, and Spain. Building on this momentum, Roxen unveiled her debut solo single, ‘Ce-?i cânt? dragostea,’ in November 2019, which quickly captivated audiences and secured the number one spot in Romania, solidifying her position as a breakout artist. Roxen’s burgeoning international profile led to her selection in February 2020 to represent Romania at the Eurovision Song Contest 2020 with her song ‘Alcohol You.’ Following the event’s cancellation due to the COVID-19 pandemic, she was internally re-selected in March 2020 to represent the nation at the 2021 contest with ‘Amnesia.’ The track was officially released on March 4, 2021, ahead of her performance in the Eurovision 2021 semi-finals.
Roxen maintained a prolific release schedule into 2021, yielding further chart achievements across Europe. Her 2021 collaboration ‘Money Money’ showcased international appeal, reaching the top ten in both the Commonwealth of Independent States (CIS) and Russia by January 2022. Additionally, her 2021 track ‘Dincolo de Marte,’ a collaboration with Randi, proved to be a major hit in Romania, peaking at number two in April 2022. Roxen’s single ‘UFO’ garnered significant attention in Poland in 2022, climbing to number two on the Polish music charts and earning a coveted gold certification, underscoring her broad impact and commercial success across European territories.