Snow Man

Snow Man originated from a unit called Mis Snow Man, formed in 2009. A six-member unit, consisting of Tatsuya Fukazawa, Daisuke Sakuma, Shota Watanabe, Ryota Miyadate, Hikaru Iwamoto, and Ryohei Abe, was officially named Snow Man on May 3, 2012, during a performance of ‘Takizawa Kabuki 2012’. The group gained a reputation for their acrobatic skills and strong dance performances, frequently serving as back dancers for senior groups and appearing in numerous stage plays such as ‘Dream Boys’ and ‘Takizawa Kabuki’. Despite their talent and consistent work in theater, the group faced challenges in securing a major debut for several years. In January 2019, Raul, Ren Meguro, and Koji Mukai were added to the lineup, expanding Snow Man to nine members. This expansion was a turning point, with the original members accepting it to secure the group’s future and realize their collective dream.

Snow Man officially debuted on January 22, 2020, alongside SixTones, marking the first time two groups from their agency debuted simultaneously. Their debut single, ‘D.D.’/’Imitation Rain’, became a significant commercial success, selling over 1.8 million physical copies and becoming the best-selling debut release in Asian history. The group continued to achieve notable milestones, including releasing their debut studio album, ‘Snow Mania S1’, in 2021, which sold over 1.8 million physical copies in its first week, setting a new record for a boy group’s debut studio album in Japan. Their single ‘Grandeur’ was the best-selling release of 2021 in Japan, with over 2 million physical copies sold. In January 2022, Snow Man moved to MENT Recording, a joint label between Avex Entertainment and Starto Entertainment, signifying a strategic move in their career. In October 2024, member Shōta Watanabe was appointed as the first Japan ambassador for Swarovski.

By January 2025, Snow Man released their first greatest hits album, ‘The Best 2020–2025’, which sold over 1.1 million copies on its first day and achieved 1,395,000 first-week sales, setting a new record for the highest first-week sales in Japan’s Reiwa Era. The group is scheduled to perform two concerts at Japan National Stadium in 2025, making them only the third group from their former agency and the first from Starto Entertainment to achieve this. These performances, part of their ‘Snow Man 1st Stadium Live Snow World’ tour, highlight their continued growth and widespread popularity.