Tavares, a prominent R&B and soul music group, built a career with chart-topping hits and a Grammy Award, making them a significant presence for brands seeking engagements with established musical talent. After their pivotal contribution of ‘More Than a Woman’ to the 1977 ‘Saturday Night Fever’ soundtrack, which garnered a Grammy Award in 1979, Tavares went on to solidify their status as an enduring American R&B and soul music group. The collective, officially known as The Tavares Brothers, began their musical journey in 1959 under the name Chubby and the Turnpikes, honing their distinctive sound through performances across New England. This dedication led to a contract with Capitol Records in 1967, resulting in early local hit singles including ‘I Know the Inside Story’ in 1967 and ‘Nothing But Promises’ in 1968, establishing their initial foothold in the music industry.
This ongoing commitment to live performance continues to captivate audiences worldwide. Further cementing their significant cultural imprint and sustained career, Griffin Court in New Bedford, MA, was officially renamed Tavares Brothers’ Way in 2024, a testament to the group’s lasting influence and unparalleled contribution to R&B and soul music.