Jej Vinson performs on IG live for Fashion Institute of Technology
6 years ago
United States Travis Scott, born Jacques Bermon Webster II, has evolved from a Houston-based artist into a global music icon and entrepreneur, known for his innovative sound and high-profile brand collaborations.
Travis Scott has collaborated extensively with Nike, including his Cactus Jack Air Jordan 1's. His sneaker collaborations are noted as a key aspect of his fashion influence.
In September 2020, Scott launched a limited-edition 'The Travis Scott' meal, a variation on the Quarter Pounder with Cheese, marking the first nationally distributed celebrity-endorsed meal by McDonald's since 1992. The partnership also included a line of McDonald's and Cactus Jack-branded merchandise.
Scott collaborated with Dior for the 2022 Summer Men's collection, integrating his Cactus Jack brand. This partnership extended his influence into high fashion.
In 2020, Travis Scott partnered with Epic Games for virtual live shows within the game and released merchandise including clothing, action figures, and Nerf guns. This collaboration set records for viewership.
Scott collaborated with Been Trill, a label/DJ collective, showcasing his early integration into creative fashion endeavors. His liking for 'camp designs' made its way into this collection.
In 2016, Scott partnered with this California-based streetwear brand to launch a clothing collection that he designed, featuring graphic tees, hoodies, and more.
Scott's collaboration with A Bathing Ape (BAPE) in 2015 marked his first project with the popular streetwear brand, featuring a shark hoodie, long-sleeve tee, and t-shirt with his signature 'La Flame' touch.
Mentioned as part of his collaboration timeline, Maharishi represents another fashion brand Scott has worked with to create unique apparel.
Scott has partnered creatively and as the face of clothing lines for luxury fashion houses, including Helmut Lang, showcasing his involvement in high-end fashion.
Expanding into other areas of pop culture, Travis ventured into partnerships with food brands such as Reese's Puffs Cereal.
In 2020, Scott partnered with Evisu, a Japanese denim brand, further expanding his reach in the fashion industry.
Scott has partnered with luxury fashion houses like Saint Laurent, serving as both a creative collaborator and a brand ambassador.
In 2025, Scott was appointed Chief Visionary Officer by the eyewear brand Oakley, a role aimed at influencing the company’s creative direction.
In May 2025, Scott was announced as FC Barcelona's sponsor as part of a Spotify artist collaboration campaign, including performing an exclusive concert.
In October 2020, Scott joined PlayStation as a Strategic Creative Partner to promote the PlayStation 5, releasing special merchandise and an unboxing video.
Jacques Bermon Webster II, known professionally as Travis Scott, was born on April 30, 1991, in Houston, Texas. His early life was shaped by his surroundings; he lived initially with his grandmother in South Park, Houston, an area he noted for its challenging environment, before moving to the middle-class suburban area of Missouri City with his parents. His father was an entrepreneur and soul musician, and his grandfather was a jazz composer, hinting at a family background steeped in music. Scott attended Elkins High School, graduating at 17, and briefly attended the University of Texas at San Antonio before leaving to pursue his musical aspirations full-time.
Scott’s career began in the late 2000s, forming music groups like The Graduates and The Classmates. After moving to New York City and then Los Angeles, facing initial struggles and financial cut-offs from his parents, he persevered. A turning point came when T.I. of Grand Hustle Records heard his production. In 2012, Scott signed with Epic Records and obtained a publishing deal with Kanye West’s GOOD Music. He released his first full-length mixtape, “Owl Pharaoh,” in 2013, followed by “Days Before Rodeo” in 2014, showcasing his distinctive sound blending hip-hop and lo-fi elements. These early projects laid the groundwork for his future success.
His debut studio album, “Rodeo” (2015), achieved critical and commercial success, featuring his first Billboard Hot 100 charting single “Antidote.” This was followed by his first number-one album on the Billboard 200, “Birds in the Trap Sing McKnight” (2016). Scott’s third album, “Astroworld” (2018), brought him widespread acclaim and his first Billboard Hot 100 number-one single, “Sicko Mode.” Beyond music, Scott established his record label, Cactus Jack Records, in 2017, signing artists like Don Toliver and Sheck Wes. He has also engaged in numerous high-profile brand collaborations across fashion, food, and gaming, including partnerships with Nike, McDonald’s, Dior, and Fortnite.
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