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Ana Ivanovic, a former world No. 1 tennis player and French Open champion, now leverages her athletic discipline and global recognition in brand ambassadorships and entrepreneurial ventures, including her own cosmetic line.
Ana Ivanović is the Global Brand Ambassador for Haier. Haier also became the Official Partner of Roland-Garros, with Ivanovic as their international face in tennis.
Ana Ivanović became the Global Brand Ambassador for SHISEIDO, a partnership symbolizing dedication to skill, tenacity, innovation, education, and performance.
Ivanovic switched from Nike to Adidas in 2006, securing a lifetime contract and having her own signature line. She continues as a brand ambassador post-retirement.
Ivanovic used Wilson racquets, specifically the nCode nBlade painted H22, at the beginning of her career.
Ivanovic signed an endorsement deal with Rolex in 2008 and has been supported by them since.
From 2008 until the end of her career, Ivanovic used Yonex racquets, including models like the RQiS 1 Tour 95, EZONE 100, EZONE XI 98, EZONE AI 98, and EZONE DR 98.
In early 2017, Ivanovic joined tennis technology company PlaySight Interactive as a brand ambassador.
Ana Ivanovic was born on November 6, 1987, in Belgrade, Yugoslavia. She began playing tennis at age five after drawing inspiration from Monica Seles. Her early training was marked by resilience, practicing in an abandoned swimming pool during the NATO bombing of Yugoslavia. At 13, she moved to Basel, Switzerland, seeking better training facilities and coaching. Her professional career began in 2003, and by 2004, she had established herself as a rising star, reaching the Junior Wimbledon final and winning all five ITF Women’s Circuit events she entered. Her breakthrough came at the 2004 Zurich Open, where she challenged top-ranked players like Venus Williams.
Ivanovic quickly ascended the ranks, winning her first WTA singles title in Canberra in 2005. She consistently defeated top-10 players and reached the quarterfinals of the French Open in her second Grand Slam appearance. In 2007, she made her first Grand Slam final at the French Open and entered the top ten of the WTA rankings, finishing the year as world No. 4. Her career pinnacle arrived in 2008 when she won the French Open, claiming her first and only major singles title, and achieving the world No. 1 ranking. Despite a period of inconsistency after this triumph, she demonstrated significant resilience.
Her career saw a notable resurgence in 2014, marked by four singles titles, including the Auckland Open, Monterrey Open, Aegon Classic, and Pan Pacific Open. This impressive performance allowed her to return to the WTA Finals and finish the year ranked No. 5. In 2015, she reached her first major semifinal in seven years at the French Open. Ivanovic announced her retirement in December 2016, citing her inability to maintain the high standards required for elite competition. Throughout her career, she won 15 WTA Tour-level singles titles, earning over $15.5 million in prize money.
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