Bobbie Thomas has established a career as a prominent American fashion journalist and style editor, bringing her expertise to national television and diverse audiences.
In her series, Bobbie's Bests for Less, she breaks down her must-haves and shares limited-time, TODAY-exclusive deals to go along with them.
Roberto Cavalli, Jimmy Choo and Versace are just a few of the powerhouse designers that have teamed up with affordable fashion favorite H&M.
As style editor Bobbie Thomas celebrates 20 years with TODAY, she shares her limited-edition Bobbie's Bests Box that's full of hair, beauty, and wellness products.
Bobbie Thomas partnered with eye health brands, stating she only collaborates with brands she believes in, emphasizing eye health as an essential part of self-care, particularly for individuals over 40.
Bobbie Thomas was born on October 23, 1974, in Providence, Rhode Island, and spent her upbringing between New England and Los Angeles. She pursued higher education at the University of Idaho, where she earned a Bachelor of Science in Psychology. During her three years of graduate studies, Thomas dedicated her time to volunteering as an advocate and counselor at the Valley Trauma Center, a facility assisting survivors of sexual assault.
Her career in media began with appearances on various television networks, including FOX, CNN, VH1, and MTV, where she provided lifestyle tips and Hollywood insights. Thomas gained recognition for her work on E! Entertainment specials, particularly for her red-carpet coverage of major awards ceremonies such as the Emmys, Golden Globes, Screen Actors Guild Awards, and Academy Awards. She also co-hosted “Fashion Police” on the Style Network alongside Robert Verdi, further solidifying her presence in the fashion commentary space. In 2005, Thomas became the Style Editor for NBC’s “Today Show,” a position she has held for over two decades. Her weekly column, “the Buzz,” in “In Touch Weekly Magazine” and her later segment, “Bobbie’s Buzz,” on “TODAY with Kathie Lee Gifford and Hoda Kotb,” expanded her reach and influence in fashion and beauty journalism.
In addition to her television roles, Thomas has collaborated with national clothing retailers, providing fashion commentary for both youth and adult markets. She has also served as a Style Expert for Simon Property Group, hosting events at malls across the United States. In 2009, Thomas launched her personal website, Bobbie.com, which serves as a platform for her styling ideas, DIY projects, and an archive of her segments from the “Today Show.” In 2010, she supported philanthropic efforts by leading a team for the “Latisse Wishes Challenge,” benefiting the Make-a-Wish Foundation.
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