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United States Bobbito Garcia, also known as Kool Bob Love, is a highly respected DJ, radio host, author, and filmmaker who has significantly influenced hip hop, sneaker, and streetball culture globally.
Bobbito Garcia collaborated with Puma for a brand of sneakers, including two new pairs for their Suede 50 collab, where he discussed his legacy in hip-hop and sneaker culture.
In 2007, Bobbito Garcia worked with Nike on limited edition Nike Air Force 1 and Air Force 25 models, selecting the colors, fabrics, and logo used.
Bobbito Garcia designed the "Project Playground" limited edition of the Adidas Superstar.
Bobbito Garcia is the emcee of the Sprite Slam Dunk Contest in the video game NBA 2K8, 2K9, and 2K10.
Garcia is the annual Boost Mobile Elite 24 HS All-American Game play-by-play announcer for ESPNU.
Bobbito Garcia co-hosts a new podcast on NPR called "What's Good?" alongside Adrian "Stretch Armstrong" Bartos.
Bobbito Garcia is a DJ/Host on Apple Music's Stretch and Bobbito Radio.
Robert “Bobbito” Garcia, born on September 25, 1966, in New York City, began his influential career as an intern at Def Jam. From 1990 to 1998, alongside Adrian “Stretch Armstrong” Bartos, he co-hosted “The Stretch Armstrong and Bobbito Show” on Columbia University’s WKCR. This radio program became a crucial platform for emerging hip hop artists, featuring exclusive demo tapes and in-studio freestyles from future legends such as Nas, Jay-Z, Eminem, Wu-Tang Clan, and The Notorious B.I.G., well before they achieved mainstream success. “The Source” magazine recognized the show as the “Best Hip Hop Radio Show of All Time” in 1998, cementing its legacy as a pivotal force in underground hip hop. Garcia’s contributions extended to establishing Fondle ‘Em Records in 1995, a vinyl-only label that provided an outlet for artists like MF DOOM and Kool Keith.
Beyond his impact in music, Garcia has made substantial inroads into film, literature, and sports. In 2015, he directed and wrote the feature-length documentary “Stretch and Bobbito: Radio That Changed Lives,” which premiered on Showtime and included interviews with numerous hip hop icons. He followed this with his third documentary, “Rock Rubber 45s,” in 2018, a deeply personal film exploring his life. Garcia is also a recognized authority in sneaker culture, hosting “It’s the Shoes” for ESPN Films and authoring books such as “Where’d You Get Those?: New York City’s Sneaker Culture 1960–1987” and “Out of the Box.”
In the realm of sports, Garcia is an accomplished streetball player and coach, bringing his passion for basketball to various projects. He was the announcer for video games like NBA Street Vol. 2 and NBA 2K8, 2K9, and 2K10. His entrepreneurial spirit led him to create Bounce: From the Playground, a quarterly magazine dedicated to streetball, in 2003. Today, he continues to produce his international basketball tournament, Full Court 21™, across four continents and co-hosts NPR’s “What’s Good With Stretch And Bobbito” podcast, as well as Stretch and Bobbito Radio on Apple Music. Garcia is also a founding member of the Kennedy Center’s Hip Hop Culture Council and a recipient of the 2018 Wesleyan University “Distinguished Alumni Award.”
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