Bun B has transitioned from successful hip-hop artist to a multi-faceted entrepreneur and celebrated Houston figure.
Houston-based clothing brand DIOS collaborated with UGK to release a short film celebrating the group's legacy and promoting the official UGK x DIOS merch drop.
Bun B partnered with streetwear brand PURPLE for a fashion collaboration, which included elements like a poncho, alongside discussions about UGK albums and new Houston rappers.
Bun B partnered with veteran designer and marketing strategist Tom Frank and Merrick Creative to launch the Merrick Studios Podcast Network.
Bun B is the founder and owner of Trill Burgers, a food venture that started with pop-ups and opened its first brick-and-mortar location in Houston in 2023, receiving national recognition.
Bernard James Freeman, known professionally as Bun B, was born on March 19, 1973, in Houston, Texas. He moved to Port Arthur at age 12, where he co-founded the Southern rap duo UGK (Underground Kingz) with Pimp C (Chad Butler) in 1987. The group initially formed with others before solidifying as UGK, and they gained early attention with an extended play, “The Southern Way,” leading to a deal with Jive Records. Their music, characterized by swaggering, twangy rap with blues and gospel elements, played a significant role in defining Southern hip-hop. UGK released albums such as “Too Hard to Swallow,” “Super Tight,” and the highly successful “Ridin’ Dirty,” which peaked at number 2 on the R&B Charts in 1996 and number 15 on the Billboard 200. Their national recognition increased after appearing on Jay-Z’s “Big Pimpin’” in 2000, and their eponymous album debuted at No. 1 on the Billboard 200 in 2007.
Bun B embarked on a solo career after Pimp C’s incarceration in 2002, making guest appearances on numerous albums and releasing his debut solo album, “Trill,” in October 2005. “Trill” reached number 6 on the Billboard 200 and number 1 on the Top R&B/Hip Hop Albums chart. Following Pimp C’s passing in 2007, Bun B continued his solo work, releasing “II Trill” in 2008, which debuted at number 2 on the Billboard 200, selling 98,000 copies. His third album, “Trill OG,” released in 2010, notably received a rare 5-mic rating from The Source magazine. He continued to release solo projects, including “Trill OG: The Epilogue” in 2013, which contained tracks from previous recording sessions and featured various artists. In 2014, he launched “The Trillest Tour” with Kirko Bangz.
Beyond music, Bun B has expanded into various entrepreneurial and academic endeavors. He became a Distinguished Lecturer at Rice University in 2011, teaching a course on Hip-hop and Religion. In 2013, he co-authored “Bun B’s Rap Coloring Book” with Shea Serrano. More recently, he established Trill Burgers, which began as pop-ups and opened its first brick-and-mortar location in Houston in 2023. Trill Burgers gained national recognition, including being named ‘best burger in America.’ Bun B continues to collaborate with various brands, organize musical showcases at events like the Houston Rodeo, and is recognized as a cultural figure in Houston, often referred to as its unofficial mayor.
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