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Caetano Veloso

Caetano Veloso is a Brazilian musician, songwriter, and cultural icon, known for his pivotal role in Brazil's Tropicália movement.

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Past Works

The Rainforest Alliance

The Rainforest Alliance announced a collaboration with GRAMMY® Award-winning artists Caetano Veloso and Lenine as well as renowned Brazilian artists. Caetano Veloso, inspired to protect the rainforest of his native Brazil from further destruction, came together with Lenine, Criolo, Emicida and other Brazilian musicians in support of the Rainforest Alliance.

BRAND PARTNERSHIPS

Sony Music Brasil

Brazilian singer-songwriter and guitarist, Caetano Veloso has signed with Sony Music Brasil. The deal was inked last week alongside Sony.

BRAND PARTNERSHIPS

Red Hot Organization

Caetano Veloso contributed songs to two AIDS benefit compilation albums produced by the Red Hot Organization: "Red Hot + Rio" (1996) and "Onda Sonora: Red Hot + Lisbon" (1998). In 2011, he again contributed two songs to the Red Hot Organization's most recent compilation album, "Red Hot + Rio 2." The two tracks include a remix of "Terra" by Prefuse 73 ("3 Mellotrons in a Quiet Room Version") and "Dreamworld: Marco de Canaveses," in collaboration with David Byrne.

BRAND PARTNERSHIPS

Philips Records

After winning a lyrics contest for his composition "Um Dia", Veloso signed to Philips Records. This was his first record label.

BRAND PARTNERSHIPS

Nonesuch Records

Caetano Veloso's September 2006 album, "Cê," was released by Nonesuch Records in the United States.

BRAND PARTNERSHIPS

BAM (Brooklyn Academy of Music)

Caetano Veloso returned to BAM with Meu Coco, his first album in nine years, performing his new work. He has also had upcoming performances and related events at BAM, including an April Member Mingle.

BRAND PARTNERSHIPS
1942

Born in Santo Amaro da Purificação, Bahia, Brazil

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Began playing guitar and singing in local clubs (Teenage years)

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1963–1965

Studied philosophy at the Federal University of Bahia

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1967

Released first album "Domingo" with Gal Costa

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Late 1967

Became a leading figure in Brazil’s Tropicália movement

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1968

Released compilation "Tropicália; ou, panis et circensis"

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1968

Released self-titled solo debut album with hit "Alegria, alegria"

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December 1968

Arrested and imprisoned by military dictatorship

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July 1969

Exiled to London with Gilberto Gil

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1972

Returned to Brazil

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1977

Released albums like "Transa" (1972), "Araçá azul" (1973), and "Bicho"

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1970s

Formed musical group Doces Bárbaros with Gil, Costa, and Bethânia

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1980s

Achieved best record sales of his career and established international reputation

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1989

Released "Estrangeiro" recorded in New York City

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1986

Directed experimental film "O cinema falado"

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1993

Reunited with Gilberto Gil for "Tropicália 2"

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1997

Released Grammy Award-winning album "Livro"

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1997

Published memoir "Verdade tropical"

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2000

Released "Noites do norte"

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2004

Released "A Foreign Sound," covering English-language songs

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2006

Released "Cê"

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2012

Received Latin Recording Academy Person of the Year

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2016

Reunited with Gilberto Gil for live album "Dois amigos, um século de música"

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2016

Performed at the 2016 Summer Olympics opening ceremony

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2018

Performed at the 2018 Eurovision Song Contest Grand Final

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2018

Contributed to Stefano Bollani album "Que Bom"

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About

Caetano Emanuel Vianna Telles Velloso was born on August 7, 1942, in Santo Amaro da Purificação, Bahia, Brazil. He showed an early interest in music, particularly the bossa nova recordings of João Gilberto. Veloso moved to Salvador as a teenager, where he began playing guitar and singing in local clubs, often with his sister Maria Bethânia. While studying philosophy at the Federal University of Bahia from 1963 to 1965, Veloso connected with other young musicians like Gilberto Gil and Maria da Graça (later Gal Costa). After leaving university, he started recording his compositions and performed at televised music festivals. His first album, “Domingo,” a collaboration with Gal Costa that highlighted their bossa nova influences, was released in mid-1967.

By late 1967, Veloso and his peers developed Tropicália, a new Brazilian pop music style synthesizing regional folk rhythms, psychedelic rock, musique concrète, and politically charged lyrics. The compilation album “Tropicália; ou, panis et circensis” (1968) became a manifesto for this aesthetic, featuring songs by Veloso, Gil, Costa, and others. Veloso’s self-titled solo debut (1968) included his hit “Alegria, alegria.” As key members of Brazil’s burgeoning counterculture, they attracted a devoted following, which led to their own television program. However, their provocative style and politically subversive songs, such as “É proibido proibir,” led to Veloso’s arrest and imprisonment for two months in December 1968 under Brazil’s military dictatorship, which viewed Tropicália as a threat to free speech. Following house arrest, he and Gilberto Gil were exiled to London in July 1969, where they continued their musical work for two years.

Upon returning to Brazil in 1972, Veloso released albums like “Transa” (1972), “Araçá azul” (1973), and “Bicho” (1977), continuing to integrate diverse musical influences including reggae, disco, and Bahian Carnival music. He collaborated with Gil, Costa, and Bethânia in the group Doces Bárbaros. The 1980s saw his national and international recognition grow, leading to increased record sales and extensive touring. His international reach expanded with albums like “Estrangeiro” (1989), recorded in New York City, and attention from musicians such as David Byrne. Veloso and Gil reunited for “Tropicália 2” (1993) to commemorate the movement’s 25th anniversary. His subsequent works include the Grammy Award-winning “Livro” (1997), “Noites do norte” (2000), and the English-language album “A Foreign Sound” (2004). He also directed the film “O cinema falado” (1986) and authored memoirs such as “Verdade tropical” (1997). Veloso has received numerous Latin Grammy Awards and was honored as the Latin Recording Academy Person of the Year in 2012.

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Expertise

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  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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