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United States Caleb Downs has established himself as a prominent safety in American football, recently drafted by the Dallas Cowboys, and is recognized for his significant collegiate achievements and early career accolades.
Part of Caleb Downs' expanding NIL portfolio.
Part of Caleb Downs' expanding NIL portfolio.
Part of Caleb Downs' expanding NIL portfolio.
Part of Caleb Downs' expanding NIL portfolio.
Part of Caleb Downs' expanding NIL portfolio.
Sponsor of an NIL-focused podcast hosted by Caleb and Josh Downs, which discusses viral trends and brand building.
Partnered with DAZN and Team Whistle to launch "Downs 2 Business," a digital media series providing an unfiltered look at their journey.
Partnered with DAZN and Team Whistle to launch "Downs 2 Business," a digital media series providing an unfiltered look at their journey.
Brand ambassador starting in March 2026.
Brand ambassador.
Brand ambassador.
Official apparel sponsor and a leading face of their Rhoback U program, involving a five-figure partnership.
Exclusive deal with the trading card company.
Co-founder of a new app designed to streamline NIL opportunities for college athletes, connecting them with major brands.
Partnered to raise funds and fight food insecurity in central and eastern Ohio.
Centered a campaign on structure and credibility, achieving 4,342 likes on social media.
Caleb Downs was born on December 10, 2004, in Hoschton, Georgia. He attended Mill Creek High School, where he was a multi-sport athlete excelling in football, basketball, and baseball. During his high school career, Downs was identified as a top-tier prospect, notably earning the All-American Bowl Player of the Year award as a senior. He was consistently ranked among the top football recruits nationally, considered the country’s leading safety prospect in the 2023 class. His performance also led to him being named the 2023 USA Today Defensive Football Player of the Year, highlighting his defensive capabilities and impact on the field from an early stage.
Downs began his collegiate football journey with the Alabama Crimson Tide in 2023. In his freshman year, he made an immediate impact by leading the team in tackles, a first for an Alabama freshman. His successful season earned him several significant honors, including Second-team Associated Press All-American, Shaun Alexander National Freshman of the Year, First-team All-SEC, and SEC Freshman of the Year. Following Nick Saban’s retirement, Downs transferred to Ohio State in 2024. During his time at Ohio State, he continued to demonstrate his exceptional talent, contributing to the team’s national championship victory in 2024. He was recognized as a unanimous All-American in both 2024 and 2025 and received multiple awards, including the Big Ten Conference Defensive Player of the Year and the Jim Thorpe Award in 2025. These achievements underscore his transition and consistent performance at an elite collegiate level.
His professional career commenced with his selection by the Dallas Cowboys in the first round of the 2026 NFL Draft as the 11th overall pick. This marked a significant milestone, solidifying his status as a highly regarded talent in the sport. Beyond his on-field success, Downs has also navigated the Name, Image, and Likeness (NIL) era effectively, securing several notable endorsement deals with major brands. This dual success in both athletics and personal brand development reflects his comprehensive approach to his professional journey. His family has a strong football background, with his father Gary playing in the NFL and his brother Josh currently playing for the Indianapolis Colts.
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