Carissa Rossi

Carissa Rossi established her expertise in digital media early in her career, writing and editing over 200 stories and developing social media strategies as a News & Digital Media Intern at WDTN-TV from May 2006 to January 2010. She further honed her reporting skills as a News Reporter for the Morning Journal newspaper in 2010. Rossi then transitioned into digital marketing, serving as Social Media Manager and Karmaloop TV Host from June 2010 to May 2013, where she managed annual social media marketing budgets, developed content across platforms, launched paid advertising campaigns, and created a social dashboard for tracking key metrics. During this time, her ‘That Life’ video series garnered an impressive 1.7 million views on YouTube.

Under her leadership, CRE has grown into a talent agency, focusing on connecting artists with diverse opportunities across the entertainment industry. Her strategic vision continues to drive CRE’s mission to identify and cultivate talent, creating impactful partnerships and amplifying artist presence in the evolving digital landscape.