Paul Gascoigne takes part in ‘An Evening With’ event in Llanelli, Wales
4 years ago
United States Carissa Rossi is a dynamic force in the entertainment industry, operating at the intersection of product marketing, digital strategy, and talent representation.
Engaged in partnerships during her tenure as Marketing Director at Gottex Swimwear Brands.
Led promotional content and marketing strategies for Latina Magazine, also engaged in partnerships during her tenure as Marketing Director at Gottex Swimwear Brands.
Engaged in partnerships during her tenure as Marketing Director at Gottex Swimwear Brands.
Engaged in partnerships during her tenure as Marketing Director at Gottex Swimwear Brands.
As Social Media Manager and TV Host, Carissa Rossi was responsible for developing content, launching direct response campaigns through paid advertising, and managing the social media marketing strategy. Her 'That Life' video series received 1.7 million views on YouTube.
As Digital Producer, Carissa Rossi created and executed Instagram content for 'The SpongeBob Movie: Sponge Out of Water' which trended organically on Twitter. She also utilized MTV’s Snapchat for a sponsor, resulting in over 1.5 million views.
Carissa Rossi has established herself as an influential figure within the entertainment industry, marked by her role as the founder of Carissa Rossi Entertainment (CRE) since July 2019. Under her leadership, CRE has grown into a talent agency that focuses on connecting artists with diverse opportunities. Her career trajectory is built on over a decade of experience leading campaigns for global brands, demonstrating expertise in product marketing and digital strategy. Early in her career, Rossi developed skills in journalism and digital media, serving as a News & Digital Media Intern at WDTN-TV from May 2006 to January 2010, where she wrote and edited over 200 stories and developed social media strategies. She further honed her reporting skills as a News Reporter for the Morning Journal newspaper in 2010.
Rossi’s expertise extends across various facets of digital marketing and brand management. As Social Media Manager and Karmaloop TV Host for Karmaloop from June 2010 to May 2013, she managed annual social media marketing budgets, developed content across platforms, launched paid advertising campaigns, and created a social dashboard for tracking key metrics. Her ‘That Life’ video series garnered 1.7 million views on YouTube. This period was followed by a role as Digital Producer for MTV & VH1 Digital Branded Content Solutions at Viacom from February 2014 to January 2016, where she notably leveraged MTV’s Snapchat for a sponsor, resulting in over 1.5 million views, and contributed to a SpongeBob Movie campaign that trended organically on Twitter. As Senior Social Media Manager at Latina Media Ventures from January 2016 to January 2017, Rossi oversaw all social media content, collaborated with sales and marketing teams on custom campaigns, and managed partnerships.
From February 2018 to June 2019, Rossi served as Marketing Director for Gottex Swimwear Brands, where she developed and implemented marketing strategies, maintaining brand identity across all channels, and building a new athleisure brand, Gottex Studio, from inception. She increased online sales from zero to $50,000 a month and secured significant partnerships. Her capabilities encompass go-to-market leadership, product launches, cross-channel campaigns, and influencer marketing, consistently aiming to amplify brand visibility and engagement. Rossi’s strategic vision and dedication continue to shape her professional journey.
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