Caroline Wilson

Q: What types of brand work does Caroline Wilson do?

Brand Partnerships, Campaign collaborations, endorsements, social media activations, commercials (TV/digital), voiceovers, and media appearances.

Q: What influences pricing for brand deals?

Usage rights, exclusivity, deliverables, campaign length, timelines, and production scope.

Q: What information do you need for a proposal?

Please share your brand, campaign objectives, deliverables, usage period/territory, deadlines, and budget range.

Q: Can Caroline Wilson create custom content for our campaign?

Yes — Caroline Wilson can deliver bespoke content (videos, posts, appearances, endorsements) aligned to your creative brief.

Q: Does Caroline Wilson do voiceovers or on-camera work?

Yes — subject to concept approval and scheduling.

Q: Can Caroline Wilson also participate in other types of events or campaigns?

Yes — many of our talent are versatile and can engage in speaking engagement, or media/brand activations, depending on their individual skills and availability.

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Julia Caroline Wilson is a distinguished Australian sports journalist renowned for her extensive contributions to the field of sports media, particularly in Australian Rules football. Beginning her career in 1982, Wilson quickly established herself as a pioneering voice in sports journalism, becoming the first woman to cover Australian Rules football full-time. Her tenure as chief football writer for The Age from 1999 to 2017 marked a significant period in her career, where she provided insightful analysis and coverage that resonated with readers and set new standards in sports reporting.

Throughout her career, Wilson has showcased her versatility across various media platforms. She hosted the afternoon program on 3AW from 1994 to 1996, where her engaging style and in-depth knowledge of sports captivated audiences. Additionally, her role as a regular panelist on 7’s Talking Footy in the late 1990s and early 2000s further solidified her reputation as a leading sports commentator. Wilson’s appearances on Fox Footy’s White Line Fever until its cancellation in 2006 demonstrated her ability to adapt to changing media landscapes while maintaining her commitment to quality sports journalism.

Wilson’s exceptional work has been recognized with numerous prestigious awards. In 1989, she became the first woman to win the AFL’s gold media award, and she has since garnered accolades such as the Sunday Age Journalist of the Year in 1993 and the Graham Perkin Australian Journalist of the Year Award in 2014. Her contributions to the coverage of the Essendon Football Club supplements saga earned her multiple Walkley Awards, highlighting her investigative prowess and dedication to uncovering the truth.

Beyond her professional achievements, Wilson’s influence extends to mentoring aspiring journalists and advocating for greater representation of women in sports media. Her commitment to excellence and her trailblazing role in a traditionally male-dominated field have made her a respected figure in Australian sports journalism, inspiring future generations to pursue their passions in the industry.