Cavan Valance

Cavan Valance has transitioned from a personal journey of overcoming addiction and weight gain to becoming an entrepreneur and highly sought-after fitness and wellness mentor. After a pivotal personal transformation in 2008, Cavan Valance leveraged his journey to become a highly sought-after fitness and wellness mentor. Graduating college with honors, Valance swiftly entered the fitness industry, making significant contributions to the establishment of New York City’s largest CrossFit gym, where he honed his expertise in practical, results-driven wellness strategies. During the COVID-19 pandemic, Valance dedicated his full efforts to Hidden Summit, a coaching business he co-founded with his brother.

Under his leadership, Hidden Summit has experienced substantial growth, expanding its team to nearly 30 individuals and serving approximately 450 one-on-one clients globally by 2023. The organization also reaches thousands more through its free community group, delivering personalized plans and fostering sustainable lifestyle changes. Valance has developed a suite of proprietary programs designed to integrate fitness seamlessly into clients’ lives. These include the acclaimed SFF System (‘Stay Fing Fit After 30’), comprehensive monthly programming, and personalized ‘Magic Plans’ tailored to help individuals, particularly those over 30, achieve their fitness and wellness goals.

His methodologies emphasize a clear ‘why’ and consistent action, promoting long-term success. A respected voice in the industry, Valance frequently engages in public speaking and media appearances, sharing his professional insights on mindset, fitness, and sustainable lifestyle changes. Building on Hidden Summit’s established success, Valance is slated to host the highly anticipated Hidden Summit Seminar in August 2024, continuing to expand his reach and impact within the global wellness community.