Cavan Valance | Booking Agent | Talent Roster | MN2S

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Cavan Valance

Cavan Valance has transitioned from a personal journey of overcoming addiction and weight gain to becoming an entrepreneur and highly sought-after fitness and wellness mentor.

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Past Works

1st Phorm

Athlete for 1st Phorm, a supplement company. Competed in the @hoacompetition as an ELITE Athlete for 1st Phorm.

BRAND PARTNERSHIPS

Hidden Summit Group

Cofounder of Hidden Summit, a coaching business with a staff of nearly 30 people and approximately 450 one-on-one clients worldwide.

BRAND PARTNERSHIPS
prior to 2008

Overcame substance abuse and weight gain

MILESTONE
after 2008

Graduated college with honors

MILESTONE

Helped build New York City's largest CrossFit gym (unspecified year)

MILESTONE

Co-founded Hidden Summit (unspecified year)

MILESTONE
2023

Hidden Summit grew to 450 one-on-one clients and nearly 30 staff

MILESTONE

Upcoming Hidden Summit Seminar (August)

MILESTONE

About

Cavan Valance began his journey on Long Island, New York. In his early years, he participated in various activities including music and sports. Lacrosse was a significant part of his identity. After an issue with his high school lacrosse coach, he left the team, which led to a period of personal challenge. He pursued music in college but struggled with substance abuse and weight gain, reaching 300 pounds. A pivotal moment occurred on Thanksgiving in 2008 following a confrontation with his father, resulting in self-inflicted injury and an acknowledgment of his need for change. This event served as a catalyst for his transformation.

Following this turning point, Cavan was presented with an opportunity to play college lacrosse. This required him to improve his grades and lose weight, which he successfully achieved, eventually graduating with honors. He then entered the fitness industry, contributing to the establishment of New York City’s largest CrossFit gym. During the COVID-19 pandemic, he was furloughed, prompting him to dedicate his efforts fully to Hidden Summit, a coaching business he co-founded with his brother. Under his leadership, Hidden Summit has grown to include a team of nearly 30 individuals and serves approximately 450 one-on-one clients globally, in addition to thousands in a free group. His work focuses on integrating fitness into clients’ lives through practical strategies and personalized plans.

Cavan’s career progression demonstrates a shift from personal struggle to professional achievement, emphasizing the importance of a clear ‘why’ and consistent action. He has developed programs such as the SFF System (“Stay F***ing Fit After 30”), monthly programming, and personalized ‘Magic Plans’ to assist individuals in achieving their fitness and wellness goals, particularly those over 30. He also frequently engages in public speaking and media appearances, sharing his personal story and professional insights on fitness, mindset, and sustainable lifestyle changes. His approach is rooted in the belief that personal self-care is essential for contributing positively to others.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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