Cedeño Martinez

Q: What types of brand work does Cedeño Martinez do?

Brand Partnerships, Campaign collaborations, endorsements, social media activations, commercials (TV/digital), voiceovers, and media appearances.

Q: What influences pricing for brand deals?

Usage rights, exclusivity, deliverables, campaign length, timelines, and production scope.

Q: What information do you need for a proposal?

Please share your brand, campaign objectives, deliverables, usage period/territory, deadlines, and budget range.

Q: Can Cedeño Martinez create custom content for our campaign?

Yes — Cedeño Martinez can deliver bespoke content (videos, posts, appearances, endorsements) aligned to your creative brief.

Q: Does Cedeño Martinez do voiceovers or on-camera work?

Yes — subject to concept approval and scheduling.

Q: Can Cedeño Martinez also participate in other types of events or campaigns?

Yes — many of our talent are versatile and can engage in speaking engagement, or media/brand activations, depending on their individual skills and availability.

Spain

Enrique Cedeño Martínez, widely known by his in-game handle xPeke, left an indelible mark on the landscape of competitive electronic sports as...

Book Cedeño Martinez

Cedeño Martinez

Past Works

2015–Present

Debut Breakthrough

Early breakthrough moment that first put Cedeño Martinez on the map with audiences and industry press alike.

DIRECT EXPERIENCE

2018–Present

Major Milestone

Sustained growth across live performances, media appearances and high-profile collaborations.

BRAND PARTNERSHIPS

2020–Present

Notable Collaboration

Expanded reach through a standout partnership and crossover project with global visibility.

BRAND PARTNERSHIPS

About

Enrique Cedeño Martínez, widely known by his in-game handle xPeke, left an indelible mark on the landscape of competitive electronic sports as a retired professional League of Legends player. Emerging as a dominant competitor, Martínez helped shape the tactical evolution of multiplayer online battle arena games during their formative international era. His fierce competitive drive and creative plays established a high standard for mid-lane competitors worldwide, setting a cultural benchmark for the industry.

His career reached early legendary status during his tenure with Fnatic. Alongside his team, Martínez secured three League of Legends Championship Series Europe titles and captured the prestigious Season 1 World Championship. These major competitive milestones cemented his reputation as one of the most decorated and celebrated figures in European esports history, renowned for clutch performances under high-pressure tournament conditions.

Beyond his time on the competitive stage, Martínez expanded his influence into team ownership and management. He founded Origen, an organization that successfully competed in the LEC, the premier tier of professional League of Legends in Europe. Through leadership, Martínez transitioned from an elite competitor to a team proprietor, directly guiding the next generation of professional talent within the European gaming ecosystem.