Charli D Amelio

Charli D’Amelio has leveraged her significant online following to establish partnerships with major brands and expand into various entertainment and business ventures. After rapidly ascending to become the most-followed creator on TikTok by March 2020, Charli D’Amelio went on to achieve global recognition, redefining digital stardom. Her journey began in late 2019, swiftly amassing a substantial following with her viral dance content, including popularizing the ‘Renegade’ dance. In November 2019, she joined The Hype House, a pivotal collaborative content house, further solidifying her digital footprint.

Expanding her influence into entrepreneurial ventures, D’Amelio has launched several successful business initiatives. She has released two books and a podcast, in addition to developing a nail polish collection with Orosa Beauty and a makeup line under Morphe Cosmetics, Morphe 2. Her apparel ventures include a clothing line, Social Tourist, in partnership with Hollister. In 2022, D’Amelio and her family established D’Amelio Brands, a company focused on fashion, beauty, and lifestyle, which subsequently launched D’Amelio Footwear in 2023 and the flavored popcorn range Be Happy Snacks in collaboration with Walmart in 2023.

Furthering her entrepreneurial reach, she has invested in startups, including the teen-oriented banking service Step, and co-launched 444 Capital in 2022, a venture capital fund dedicated to supporting women and minority-led startups. Most recently, D’Amelio is set to make her Broadway debut in October 2024, performing the role of Charmian in the acclaimed musical ‘& Juliet’.