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United States Charli D'Amelio leveraged her foundation in dance and rise to TikTok prominence to become a global social media personality, securing partnerships with prominent brands and expanding into entertainment, fashion, and business ventures.
Charli d'Amelio partnered with high-end fashion brand Prada. This collaboration allowed her to work with a luxury brand, broadening her influence beyond social media onto a global fashion platform. In October 2022, she notably fronted the Prada Linear Rossa fall/winter 2022 campaign.
Charli and her sister Dixie D'Amelio collaborated with Puma, integrating their social media appeal with the established athleticwear brand. This allowed them to reach a younger demographic and promote Puma's products through their platforms.
The D'Amelios, including Charli, partnered with Burberry, a high-end fashion brand. This collaboration underscored their influence in the luxury market, showcasing their ability to work with and represent prestigious fashion labels.
Charli d'Amelio co-starred in a digital campaign for the US arm of the Mexican snack brand, Takis, alongside gamer Ninja. This collaboration targeted young audiences interested in both social media and gaming culture.
Charli D'Amelio partnered with Invisalign to release a limited-edition case for the company's dental aligners. This endorsement leveraged her personal use of the product to connect with a broad audience.
Charli d'Amelio launched her own clothing line with Hollister. Additionally, she and her sister Dixie co-created and became the face of Social Tourist, an apparel brand under Hollister, as part of a multi-year partnership with Abercrombie & Fitch. They also designed limited-edition fleece sweatshirts for the brand.
Dunkin' collaborated with Charli D'Amelio to introduce "The Charli," a limited-edition beverage based on her go-to order. This partnership was highly successful in 2020 and 2021, generating significant engagement and sales for Dunkin'. In 2024, she also co-starred with Ben Affleck in a Dunkin' commercial during the Grammy Awards.
Charli d'Amelio and her sister Dixie partnered with Morphe Cosmetics to launch Morphe 2, a makeup line. This venture allowed them to enter the beauty industry with a product line endorsed by popular social media personalities.
Charli and Dixie D'Amelio launched a nail polish collection called Coastal Craze with Orosa Beauty. This expanded their presence in the beauty sector with a product line associated with their public image.
Charli D'Amelio and her sister announced a podcast deal with Ramble Podcast Network. This allowed them to develop audio content and engage their audience through a different medium.
Charli and Dixie D'Amelio partnered with Simmons Bedding Company to design and release the Charlie & Dixie x Simmons Mattress. This unusual collaboration extended their brand into household goods.
Charli D'Amelio became the face of Step, a teen-oriented banking services company. She also participated as an investor in equity funding rounds for the company.
Charli D'Amelio and Pura Vida Bracelets released a bracelet range called the "Charli D'Amelio Pack." This collaboration involved her directly in the design and promotion of accessories.
Charli D'Amelio and her family became brand ambassadors and advisors for the software company Lightricks under an equity deal. This partnership involved them in the tech sector, leveraging their social media expertise.
Charli D'Amelio released a fragrance named "Born Dreamer," exclusively via Ulta Beauty. This marked her entry into the fragrance market through a major beauty retailer.
Charli D'Amelio was announced as the brand ambassador for Tamagotchi Uni, a model of the digital pet. This role involved her in promoting a nostalgic yet updated consumer product.
Charli D'Amelio partnered with Meta Platforms (along with other celebrities) to introduce an AI chatbot named Coco, described as a "dance enthusiast" modeled after her. This initiative delved into AI and digital persona creation.
Charli D'Amelio became the new ambassador of Garnier in May 2024. This partnership aligns her with an international haircare and skincare brand.
Charli D'Amelio fronted Kate Spade New York's spring-summer 2025 campaign, titled "To The Ones Who Carry Us," alongside rapper Ice Spice. This collaboration positioned her with a contemporary fashion brand.
Charli D’Amelio was born on May 1, 2004, in Norwalk, Connecticut. She began competitive dancing at age three and continued for over ten years. In May 2019, she started posting dance videos on TikTok, quickly gaining followers. By March 2020, D’Amelio became the most-followed creator on the platform, a position she held until June 2022. Her early viral success was largely attributed to her dance videos, including popularizing the “Renegade” dance. In late 2019, she joined The Hype House, a collaborative TikTok content house, alongside her sister Dixie D’Amelio. Her rapid growth led to management representation from Outshine Talent and United Talent Agency in January 2020.
D’Amelio’s career progressed quickly with numerous milestones. In February 2020, she appeared in a Super Bowl commercial for Sabra hummus. She collaborated with UNICEF on an anti-bullying campaign and participated in Nickelodeon’s ‘#KidsTogether: The Nickelodeon Town Hall’. That same year, she partnered with Procter & Gamble for the #DistanceDance challenge campaign, promoting social distancing during the COVID-19 pandemic. She made her film debut in 2020 with a voice role in ‘StarDog and TurboCat’ and released her debut book, ‘Essentially Charli: The Ultimate Guide to Keeping It Real’, which became a New York Times bestseller. She also launched a podcast deal with Ramble Podcast Network and collaborated on a makeup line, Morphe 2, with Morphe Cosmetics. In September 2020, Dunkin’ Donuts introduced “The Charli,” a limited-edition drink based on her preferred order, and she designed limited-edition fleece sweatshirts for Hollister. She achieved a Guinness World Record in 2021 for having the most TikTok followers and was the first person to surpass both 50 million and 100 million followers on TikTok.
Her career expanded further into mainstream media and business. From 2021 to 2023, she starred with her family in the Hulu reality series ‘The D’Amelio Show’. In 2022, she won the thirty-first season of ‘Dancing with the Stars’ with partner Mark Ballas. She launched her debut single, “If You Ask Me To,” in October 2022, which charted on Billboard’s Adult Pop Airplay. She made her Broadway debut in October 2024, playing Charmian in ‘& Juliet’, a role extended through September 2025. Through D’Amelio Brands, co-founded with her family in September 2022, she has launched product lines in fashion and beauty, including D’Amelio Footwear in May 2023 and Be Happy Snacks in partnership with Walmart in August 2023. She also co-founded the venture capital fund 444 Capital, focusing on women and minority-led startups.
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