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United Kingdom Daniel Hulme is an expert in Artificial Intelligence and future technologies, serving as CEO of Satalia and Chief AI Officer for WPP, while also contributing to academia and public discourse.
Satalia has built enterprise AI for The Coca-Cola Company, demonstrating their capability in developing AI solutions for large corporations.
Satalia built a workforce optimisation system for PwC, assigning 4,200 people to 6,600 client engagements, which continues to deliver results.
Satalia developed a last-mile delivery system for Tesco, described by Tesco as one of the best in the world, optimizing 100,000 deliveries per day.
Satalia won contracts with DFS, investing heavily in product development.
Satalia won contracts with Openreach, investing heavily in product development.
Satalia won contracts with Woolworths Australia, investing heavily in product development.
Satalia was acquired by WPP in 2021, and Daniel Hulme became their Chief AI Officer, developing AI for marketing and launching Brand, Performance, Channel and Audience Brains™.
Satalia has provided AI products and consultancy for the BBC.
Daniel James Hulme, born on February 21, 1980, in Morecambe, England, has established himself as a prominent figure in the field of Artificial Intelligence. His academic journey began at University College London (UCL), where he earned a master’s degree and a doctorate, both focused on AI-related subjects. In 2009, Hulme was awarded a Kauffman Global Entrepreneur Scholarship, which provided him with opportunities to visit leading institutions in the United States, including Stanford, MIT, Berkeley, and Harvard, and undertake a placement at Cisco Systems HQ in Silicon Valley, to study innovation culture.
Hulme founded NPComplete Limited in 2007, later incorporated in 2008 and trading as Satalia. This London-based company specializes in full-stack AI consultancy and products, assisting organizations in leveraging data science, machine learning, and AI to address complex problems, particularly real-time optimization. Satalia’s work with major clients such as Tesco and PwC has included developing advanced systems, such as a last-mile delivery system for Tesco handling 100,000 deliveries per day and a workforce optimization system for PwC assigning 4,200 people to 6,600 client engagements. In 2016, Satalia was recognized as the sole UK company in Gartner’s Cool Vendors list for data science, and by November 2019, City A.M. reported it as the 39th fastest-growing tech firm in the UK. WPP plc acquired Satalia in August 2021 for a reported $100 million, leading Hulme to assume the dual role of Chief AI Officer at WPP.
His career path further expanded in 2024 with the co-founding of Conscium, an AI safety company focused on the understanding, verification, and validation of conscious AI, and the development of neuromorphic computing. Conscium aims to ensure AI agents are beneficial and explore the ethical implications of AI consciousness. Hulme maintains strong ties with academia, serving as UCL’s Computer Science Entrepreneur-in-Residence and a faculty member at Singularity University, as well as a visiting lecturer at the London School of Economics’ Marshall Institute. He is also a frequent public speaker and writer on AI, ethics, technology, innovation, decentralization, and organizational design, and in 2017 co-signed an open letter to the United Nations warning against the use of AI in autonomous weapons.
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