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United States Dave Portnoy, a prominent businessman and social media personality, rose from distributing a local sports newspaper to founding Barstool Sports, a major sports and popular culture media company known for its diverse content and significant brand partnerships.
Dave Portnoy announced Barstool Sports was entering into a "wide-ranging partnership" with Fox Sports. As part of the deal, Portnoy will become an analyst on Fox's "Big Noon Kickoff" college football pregame show.
Dave Portnoy, alongside 100 college athletes, partnered with PHX Hydration Energy. Barstool Sports' founder supported the company which made deals with athletes from universities including Ohio State, Cincinnati, Harvard, and St. John's.
Barstool Sports and Dave Portnoy were discussing a potential partnership with the Big 12 Conference to bring Barstool's brand to a particular conference.
The One Bite Pizza Festival is a joint-venture between Dave Portnoy's Barstool Sports and Medium Rare.
High Noon introduced Lucky One Lemonade, a line of vodka-based canned lemonade, through a partnership with Portnoy and his rescue dog, Miss Peaches. A portion of all sales from the drinks will go to support rescue dogs, with a goal to raise $1 Million by Summer 2025.
As part of the "Our Pack Gives Back" initiative with High Noon, Dave Portnoy partnered with LifeLine Animal Project to support rescue animals.
As part of the "Our Pack Gives Back" initiative with High Noon, Dave Portnoy partnered with Best Friends Animal Society to support rescue animals.
David Scott Portnoy was born on March 22, 1977, in Salem, Massachusetts, and raised in Swampscott. After graduating from the University of Michigan in 1999 with a degree in education, Portnoy moved to Boston, where he began working at Yankee Group, an IT market research firm. In 2004, Portnoy founded Barstool Sports, initially as a four-page sports newspaper distributed on subway platforms and street corners. The publication gained traction with its content tailored to young men and in 2007, expanded into a blog, eventually evolving into a major digital media presence.
Over the years, Portnoy cultivated his online persona as “El Presidente,” known for his direct and often controversial commentary. This approach helped Barstool Sports become a significant voice in sports and popular culture. In January 2016, Peter Chernin’s The Chernin Group acquired a majority stake in Barstool Sports. Penn Entertainment later purchased a 36% stake in 2020 for $163 million, fully acquiring the company in February 2023 for $388 million. In August 2023, Portnoy re-purchased Barstool Sports for one dollar, with specific agreements concerning gambling and future sales.
Beyond Barstool Sports, Portnoy is known for his “One Bite Pizza Reviews,” where he rates pizzas from various establishments, notably declaring New Haven, CT, the “Pizza Capital of the United States.” His reviews have often led to significant boosts in popularity for featured pizzerias. He has also engaged in philanthropic efforts, including donating to the Barstool Fund for small businesses during the COVID-19 pandemic and raising funds for animal shelters and the family of a slain NYPD officer. In May 2025, he partnered with High Noon for a new lemonade line, committing a portion of sales to support rescue animals.
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