Vanessa Nakate to Open Giving Black Conference 2026 With Climate Justice Keynote
7 days ago
United States Dez Bryant has transitioned from a prolific NFL wide receiver to an entrepreneur and advocate for athlete empowerment.
Athlete Service Company founded by NFL Legend Dez Bryant that builds platforms and creates partnerships to serve the Athlete Empowerment.
In partnership with Official Brands, Bryant offered fans a full line of apparel including men's and women's clothing, headwear and other items under his 'ThrowUpTheX' brand.
Dez Bryant signed a three-year endorsement deal with Jordan Brand. This partnership involved him wearing Jordan Brand apparel and footwear, and included a period where he received no pay during the first year of the term, reflecting the brand's association with top athletes. The brand officially announced his signing.
Dez Bryant is listed as an NFL Legend, Brand Ambassador, and Personality with Roc Nation Sports, an agency that represents prominent athletes.
Dez Bryant launched his official apparel and lifestyle line, 'ThrowUpTheX,' stemming from his signature end zone celebration.
Desmond Demond Bryant, born on November 4, 1988, in Galveston, Texas, later moved to Lufkin, Texas, where he attended Lufkin High School. He was a standout high school football player, recording 48 passes for 1,025 yards and 16 touchdowns as a junior, leading Lufkin to the 5A Division II state semifinals. In his senior year, he had 53 receptions for 1,207 yards and 21 touchdowns, earning All-State honors. Bryant also excelled in track and field, with notable performances in the triple jump and hurdling. He was a highly recruited four-star prospect, eventually committing to Oklahoma State University.
At Oklahoma State, Bryant played college football from 2007 to 2009. His freshman season in 2007 saw him make an immediate impact, finishing with 43 receptions for 622 receiving yards and six touchdowns. His sophomore year in 2008 was particularly strong, as he earned consensus All-American honors with 87 receptions for 1,480 receiving yards and 19 receiving touchdowns, along with two punt return touchdowns. A notable collegiate milestone was setting a school record for receiving yards in a game by a freshman with 155 yards in 2007. His college career was cut short in 2009 due to an NCAA bylaw violation, leading him to declare for the NFL draft.
Drafted by the Dallas Cowboys in the first round (24th overall) of the 2010 NFL Draft, Bryant quickly established himself as a key player. He wore jersey #88, previously worn by Cowboys legends Michael Irvin and Drew Pearson. His rookie season included 45 receptions, 561 yards, and six receiving touchdowns, earning him a spot on the NFL All-Rookie Team. Over eight seasons with the Cowboys, Bryant achieved three Pro Bowl selections (2013, 2014, 2016) and was named first-team All-Pro in 2014, also leading the NFL in receiving touchdowns that year with 16. In 2018, he had a brief stint with the New Orleans Saints, which ended due to a season-ending Achilles tendon tear. In 2020, he played six games for the Baltimore Ravens, recording two touchdowns. Beyond his playing career, Bryant founded Personal Corner, an athlete service company focused on athlete empowerment, and launched his apparel and lifestyle brand, ThrowUpTheX, in 2014.
Curious about our offerings or have inquiries? We're eager to assist!
Just complete the form, and we'll respond promptly.
