Diego Costa is a renowned professional footballer, primarily known as a striker, who has carved out a distinguished career across multiple top European leagues and international platforms. His journey from humble beginnings in Brazil to becoming a significant figure in both Spanish and English football has solidified his legacy as a competitive and impactful player.
Atletico Madrid striker Diego Costa signed a new endorsement deal with Adidas. German sportswear giant Adidas announced the signing of Spanish striker Diego Costa as an official Adidas ambassador, snapping him up from Nike.
Diego Costa led the promotional video for Chelsea's new royal blue kit, which was the first to bear the logo of new sponsors Yokohama Tyres.
Born Diego da Silva Costa on October 7, 1988, in Lagarto, Sergipe, Brazil, his football journey began unconventionally. Despite not initially believing he would become a professional, he honed his skills in street football and later at Barcelona Esportivo Capela in São Paulo. His talent was quickly recognized by agent Jorge Mendes, leading to his first move to Europe with Braga in Portugal in 2006 at the age of 17. After a loan spell at Penafiel, he signed with Atlético Madrid the following year. The initial years at Atlético involved several loan spells with Braga, Celta Vigo, and Albacete, where he demonstrated nascent goal-scoring ability and a strong, sometimes controversial, playing style. He gained a reputation for being a disruptive influence during his time at Celta Vigo and Albacete, but also showcased moments of brilliance, such as scoring crucial goals and providing assists.
Costa’s career gained significant momentum upon his return to Atlético Madrid in 2010. He initially served as a backup but eventually secured a regular starting role, flourishing under manager Diego Simeone. This period marked a turning point, as he played a pivotal role in Atlético’s success, including a La Liga title, a Copa del Rey, and a UEFA Super Cup. His impressive performances attracted the attention of Premier League giants Chelsea, who signed him in 2014 for €35 million (£32 million). At Chelsea, Costa continued his prolific goal-scoring form, contributing significantly to two Premier League titles and a League Cup, solidifying his status as one of the league’s top strikers. He made his mark with immediate impact, scoring on his competitive debut and setting records for goals in his first four Premier League matches. His commitment to winning was evident through his dynamic play, despite a challenging physical style that often led to confrontations and disciplinary actions.
After a successful tenure at Chelsea, including being the club’s top scorer when they won the Premier League in 2016-17, Costa returned to Atlético Madrid in 2018. This second stint saw him add another UEFA Europa League title, a UEFA Super Cup, and a second La Liga title to his accolades. Beyond club football, Costa represented both Brazil (twice in 2013) and Spain at the international level. After gaining Spanish citizenship in 2013, he declared his desire to play for Spain, a decision that generated considerable discussion but ultimately led to him representing Spain in the 2014 and 2018 FIFA World Cups. Post-European career, he played for Atlético Mineiro, Wolverhampton Wanderers, and Botafogo, continuing to demonstrate his scoring prowess and competitive spirit.
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