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United States Dixie D'Amelio has transitioned from social media personality to singer and entrepreneur, leveraging her digital influence into music releases and brand ventures.
Partnered to promote the retailer's Social Tourist brand. Along with Charli, Dixie has hawked products for Abercrombie since 2020. In 2021, Abercrombie & Fitch brand Hollister formed a new clothing company with the D'Amelios called Social Tourist, a collaboration that also extended into Holiday campaigns.
Charli and Dixie D'Amelio have earned more than $70 million since 2020 by hawking products for Amazon.
Charli and Dixie D'Amelio have earned more than $70 million since 2020 by hawking products for Prada.
Charli and Dixie D'Amelio have earned more than $70 million since 2020 by hawking products for Dunkin'. Charli received a signature Dunkin' coffee, and both sisters promote products.
The D'Amelio partnership created a long-term, authentic partnership with Charli and Dixie to promote denim and other apparel, including a 'Jean Lab'. This collaboration also extended into Holiday promotions.
Marc D'Amelio launched D'Amelio Brands to partner with companies on co-created consumer products, focusing on footwear and other consumer goods, endorsed by the TikTok sisters. This holding company encompasses their endorsement deals, brands, shows, and music albums.
Lulus unveiled a new strategic initiative with D'Amelio Footwear (part of D'Amelio Brands) to amplify Lulus' influence within the Gen Z demographic and enable both brands to connect with a wider audience.
Social Media Stars Charli and Dixie D'Amelio Produce Popular Vlogging Accessories in Exclusive Licensing Partnership with Just Mobile Direct.
In 2020, Morphe Cosmetics approached the D'Amelios with a six-figure endorsement deal. In June, Morphe released Charli's perfume Born Dreamer, a vegan, jasmine-scented fragrance.
Dixie Jane D’Amelio, born on August 12, 2001, in Stamford, Connecticut, gained prominence alongside her younger sister, Charli D’Amelio, through content creation on the social media platform TikTok. Her early career saw her establish a significant online presence, which she then began to expand into other entertainment areas. In January 2020, D’Amelio signed with United Talent Agency, signifying her entry into mainstream representation. This period marked a turning point, as her social media following began translating into professional opportunities beyond TikTok videos.
Building on her social media success, D’Amelio pursued a music career. She released her debut single, “Be Happy,” on June 26, 2020, which accumulated over 86.1 million streams on Spotify as of August 28, 2021. This led to a record deal with L.A. Reid’s label HitCo Entertainment on August 7, 2020. Her music career advanced with collaborations, including “One Whole Day” with Wiz Khalifa and “Roommates” in December 2020. In August 2020, Forbes reported her earnings at $2.9 million from sponsorships and merchandise, placing her among the highest-earning TikTok stars. Her single “Psycho” featuring Rubi Rose, released in 2021, reached number 25 on the US pop charts. D’Amelio continued her musical journey by releasing her debut album, “A Letter to Me,” on June 10, 2022, and performed as an opening act on the Big Time Rush Forever Tour to promote it. Beyond music, she ventured into acting with roles in the Brat TV series “Attaway General” and featured in the docuseries “The D’Amelio Show,” which streams on Hulu.
In addition to her music and acting endeavors, D’Amelio has expanded into business and fashion. In September 2025, she signed with WME and IMG models, further diversifying her brand. She attended Pierpaolo Piccioli’s Balenciaga show in Paris in October 2025, indicating her presence in the fashion industry. The D’Amelio family, including Dixie, launched D’Amelio Brands to develop consumer products, backed by investments from figures like Michael Rubin and Richard Rosenblatt. This initiative aims to leverage her digital influence into consumer goods, focusing on long-term brand development.
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