DJ Sir-Vere, also known as Phil Bell, is a prominent figure in the New Zealand hip hop scene, recognized for his multifaceted contributions as a DJ, music TV presenter, and magazine editor. His career began in the 1990s when he co-founded the Aotearoa Hip Hop Summit, a pivotal event that fostered the growth of the local hip hop community. This initiative showcased his commitment to promoting New Zealand’s hip hop culture and provided a platform for emerging artists.

In 1996, DJ Sir-Vere gained national recognition as the host of the Max TV show *The True School*, alongside DJ DLT. Their dynamic partnership led to an invitation to host MTV’s *Wrekognise*, further solidifying his status in the industry. His engaging presence continued with C4’s *Holla Hour*, where he showcased his skills and passion for music, captivating audiences across the nation.

As the editor of the iconic magazine *Rip It Up*, DJ Sir-Vere played a crucial role in shaping the music landscape in New Zealand. Under his leadership, the magazine expanded its reach and relevance, becoming a vital resource for music lovers. His ongoing series of hip hop compilations, *Major Flavours*, have achieved significant success, resonating with fans in both New Zealand and Australia.

In recognition of his extensive contributions to music, DJ Sir-Vere was awarded the New Zealand Order of Merit in 2018. His dedication to the hip hop genre and his influential roles in various media continue to inspire both artists and fans alike, making him a true icon in the New Zealand music scene.