Madison Bailey is an American actress known for her starring roles in hit television series, transitioning from early appearances to a prominent presence on streaming and network platforms.
Madison Bailey has partnered with Fenty Beauty and Fenty Skin, focusing on endorsements for cosmetics and skincare products as a new face for the brands in 2022. She has appeared in advertising campaigns for these brands.
Madison Bailey served as a paid spokesperson for American Eagle, collaborating on their back-to-school campaign. This partnership included features with other 'Outer Banks' stars and utilized platforms like Snapchat for augmented reality experiences.
Madison Lilly Bailey was born on January 29, 1999, in North Carolina, USA. She was raised in Kernersville by adoptive parents and has six older siblings, five of whom were also adopted through foster care. Bailey is of Mauritian and Italian descent. Initially, she pursued a singing career but shifted to acting and modeling at age 15 due to stage fright. She began her professional acting career in 2015 with appearances in television series such as “Mr. Mercedes” and “Constantine” (2015).
Her career progressed with notable roles, including Wendy Hernandez, a teenage metahuman, in “Black Lightning” from 2018 to 2019, appearing in 6 episodes. A significant turning point in her career came in 2020 when she was cast as Kiara “Kie” Carrera in the Netflix mystery drama “Outer Banks.” This main role has spanned across multiple seasons, significantly raising her public profile. Beyond television, Bailey has appeared in films such as “Impractical Jokers: The Movie” (2020) and “Supercool” (2021). Her recent projects include “The Painter” (2024) and “Time Cut” (2024), where she also served as a co-producer. In 2024, she ventured into music, releasing her first single, “The Grey,” on September 27.
Bailey has utilized her platform to discuss personal aspects such as her diagnosis with borderline personality disorder around age 12 and coming out as pansexual in 2017. She has engaged in brand partnerships, notably with Fenty Beauty and American Eagle, focusing on campaigns that align with her values. She has consistently emphasized authenticity and self-expression, advocating for living without societal limitations. Her work demonstrates a consistent advancement in her acting career, coupled with a recent expansion into the music industry.
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