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United States Dylan Lemay has transitioned from an ice cream shop employee to a global digital content creator and business owner, known for his engaging ice cream-themed videos and entrepreneurial ventures.
Nya-Gabriella Parchment, Co-Head Brand Partnerships at DBA, constructs strategic partnerships for digital creators. While not specifically stated for Dylan Lemay, it implies his representation or association with agencies that handle brand partnerships for influencers.
Partnered with MG2/The Lionesque Group to bring his dream of a brick-and-mortar ice cream venture, Catch'N Ice Cream, to life.
Dylan Lemay is the founder of Catch'N Ice Cream, his own brick-and-mortar ice cream shop that extended his online brand into a physical presence in New York City. The venture was supported by an investment, notably from Chris Camillo.
Dylan Lemay, born on September 3, 1996, in Michigan, began his professional life in the food service industry, specifically at Cold Stone Creamery at the age of 15. This initial experience laid the foundation for his future career, providing him with practical skills and a deep understanding of ice cream preparation. His early career involved continued work within Cold Stone Creamery, even after an initial incident led to a termination, he secured employment at another branch. This period, spanning nearly a decade through high school and college, cultivated his ice cream handling techniques, including a notable ability to throw and catch ice cream.
In February 2020, Lemay began posting videos on TikTok under the handle @dylanlemay, focusing on ice cream and mini food content. His content quickly gained traction, with a viral video titled “Why I Got Fired” accumulating over 7.7 million views. This early success marked a turning point, leading to a rapid expansion of his online presence. By April 2021, a YouTube video of him making Lucky Charms flavored ice cream garnered over 97 million views. His engagement with platforms like TikTok and YouTube propelled him to internet stardom, allowing him to leave his traditional job to focus entirely on content creation. He has since amassed over 10 million followers on TikTok and more than 3.57 million subscribers on YouTube, with his videos collectively reaching over 3 billion views.
Lemay’s career progression moved beyond social media content creation into entrepreneurship. He established his own ice cream shop, Catch’N Ice Cream, where he applied his unique approach to ice cream preparation and customer interaction. This venture allowed him to integrate his passion for ice cream with his digital brand, offering customers a hands-on experience and creating a physical extension of his online persona. His work, characterized by its focus on food and unique serving methods, has allowed him to connect with a broad audience and build a distinct brand within the digital creator economy.
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