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Earvin Magic Johnson

Earvin "Magic" Johnson Jr. is a retired American basketball player and accomplished businessman, known for his leadership on the court with the Los Angeles Lakers and his significant entrepreneurial and philanthropic ventures.

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Past Works

Magic Johnson Enterprises

Magic Johnson Enterprises is an investment company founded by Basketball Hall of Famer and entrepreneur Magic Johnson, serving as a catalyst for fostering community and economic empowerment.

BRAND PARTNERSHIPS

Magic Johnson Enterprises and Loop Capital

In 2015, Magic Johnson Enterprises and Loop Capital formed an alliance to create MJE-Loop Capital Partners. The firm raised a fund committed to investing.

BRAND PARTNERSHIPS

Amazon

Magic Johnson partnered with Amazon to support small businesses during a pandemic, praising the 'sensational' execution of the NBA bubble.

BRAND PARTNERSHIPS

Fanatics

Johnson currently serves on the board of directors for Fanatics, a sports licensing company.

BRAND PARTNERSHIPS

Cameo

Johnson currently serves on the board of directors for Cameo, a company that lets celebrities sell personalized messages.

BRAND PARTNERSHIPS

Guggenheim Baseball Management

Earvin Johnson is a founding member of Guggenheim Baseball Management, managing entity of the Los Angeles Dodgers, and became part owner of the team on May 1, 2012.

BRAND PARTNERSHIPS

Starbucks

Magic Johnson convinced Starbucks CEO Howard Schultz to partner with him, leading to the opening of Starbucks stores in urban areas. He was the first (and only) person to own Starbucks franchises, which otherwise doesn't do franchises.

BRAND PARTNERSHIPS

Pepsi

Johnson and Earl Graves Sr. obtained a large interest in the Washington, D.C. PepsiCo bottling operation, making it the company's largest minority-owned facility in the U.S.

BRAND PARTNERSHIPS

Washington Spirit

Magic Johnson has joined the investor group of the Washington Spirit, a move celebrated by the Washington Spirit as they welcome the icon.

BRAND PARTNERSHIPS

EquiTrust Life Insurance Company

Magic Johnson completed his planned acquisition for a 'majority, controlling interest' in EquiTrust Life Insurance Company, which manages $14.5 billion in annuities, life insurance and other financial products.

BRAND PARTNERSHIPS

Magic Johnson Records

Magic Johnson launched Magic Johnson Records, later renamed Magic Johnson Music, and signed a joint venture with MCA in 2000, with R&B artist Avant as its first act.

BRAND PARTNERSHIPS

Magic Johnson Theaters

Opens Magic Johnson Theaters, a nationwide chain of movie theaters.

BRAND PARTNERSHIPS
1979

Drafted first overall by the Los Angeles Lakers

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1979

Won NCAA championship with Michigan State

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1980

Won NBA championship

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1980

Named NBA Finals MVP - first rookie to do so

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1982

Won NBA championship

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1982

Named NBA Finals MVP

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1985

Won NBA championship

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1987

Named NBA Most Valuable Player

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1987

Won NBA championship

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1987

Named NBA Finals MVP

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1988

Won NBA championship

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1989

Named NBA Most Valuable Player

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1990

Named NBA Most Valuable Player

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1991

Announced HIV-positive diagnosis and retired

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1992

Won NBA All-Star Game MVP

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1992

Won Olympic gold medal with the 'Dream Team'

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2002

Inducted into the Naismith Memorial Basketball Hall of Fame

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2012

Became part-owner of the Los Angeles Dodgers

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2014

Became co-owner of the Los Angeles Sparks

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2018

Became co-owner of Los Angeles FC

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2019

Won NBA Lifetime Achievement Award

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2023

Became co-owner of the Washington Commanders

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2025

Awarded Presidential Medal of Freedom

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2025

Named Grand Marshal of the 2026 Rose Parade

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About

Earvin “Magic” Johnson Jr. was born on August 14, 1959, in Lansing, Michigan. His early life was shaped by his parents’ strong work ethic, with his mother cleaning and his father working at General Motors and doing janitorial jobs. Johnson developed a love for basketball, practicing extensively and idolizing players like Bill Russell and Earl Monroe. At 15, he earned the nickname “Magic” after a stellar performance in high school, leading Everett High School to a state championship. Despite initial challenges with busing to a predominantly white school, Johnson embraced the experience, learning to communicate and deal with diverse groups. He led Michigan State to an NCAA championship in 1979, defeating Larry Bird’s Indiana State, and was named the tournament’s Most Outstanding Player.

Johnson was drafted first overall by the Los Angeles Lakers in the 1979 NBA draft, famously joining Kareem Abdul-Jabbar. In his rookie season, he averaged 18.0 points, 7.7 rebounds, and 7.3 assists, earning a spot on the NBA All-Rookie Team and as an All-Star starter. His defining moment came in the 1980 NBA Finals, where, at just 20 years old, he stepped in as center in Game 6 due to Abdul-Jabbar’s injury. Johnson delivered an extraordinary performance with 42 points, 15 rebounds, and 7 assists, securing the championship and earning him the NBA Finals MVP, becoming the only rookie to do so. This marked the beginning of the Lakers’ “Showtime” era, which saw Johnson lead the team to five NBA championships (1980, 1982, 1985, 1987, 1988) during his career. He was also named NBA Most Valuable Player three times (1987, 1989, 1990) and NBA Finals MVP three times (1980, 1982, 1987).

In 1991, Johnson announced his retirement after testing positive for HIV. Despite this, he was voted an All-Star starter in 1992 and earned the All-Star Game MVP. He also participated in the 1992 Barcelona Olympics as part of the “Dream Team,” winning a gold medal. After brief stints as a Lakers coach in 1994 and a player in 1996, Johnson retired permanently. Post-basketball, he has built a significant business empire, Magic Johnson Enterprises, investing in urban communities, co-owning multiple sports teams, and advocating for HIV/AIDS prevention. His business acumen and philanthropic efforts have solidified his legacy beyond the court.

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