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Spain El Rubius has established himself as a leading digital content creator, transitioning from a pioneering YouTuber in gaming and vlogs to a prominent Twitch streamer and media personality.
El Rubius is listed among the top creators under Webedia Group, indicating a strategic partnership within their network of influencers. This suggests management or collaboration on various projects, enhancing his global reach and professional engagements.
A partnership with Binge.com and Noob Studios was announced, leading to the development of the entertainment series 'Rubius Checkpoint' for the Binge streaming platform. This collaboration expands his content into structured entertainment series.
El Rubius partnered with Movistar+ and Zeppelin TV to produce the animated television series 'Virtual Hero,' based on his comic series. This collaboration marks a significant step into animated media production.
Collaborated with Epic Games for a Fortnite competition where players could win 3 million euros by speedrunning a map created by him. This partnership highlights his influence within the gaming community and ability to drive large-scale events.
Supported the production of an anime series based on his 'Virtual Hero' comics, demonstrating a significant venture into mainstream media entertainment.
Announced the documentary 'Rubius X' for Amazon Prime Video, celebrating his ten-year career. This partnership signifies his status as a major digital personality deserving of a dedicated streaming platform production.
Provided voice talent for a character in the video game 'Sunset Overdrive,' indicating a partnership in the gaming industry beyond content creation. (Year: 2014)
Featured in an interview on the Spanish program 'Al rincón de pensar,' showcasing his presence in traditional media and addressing personal challenges related to fame. (Year: 2015)
Included as a playable character in the mobile video game 'YouTurbo' alongside other prominent YouTubers, demonstrating his integration into gaming products. (Year: 2016)
Participated in Spanish advertising campaigns for Fanta, indicating a brand endorsement in the beverage sector. (Years: 2016-2017)
Became a playable character in the video game 'Watch Dogs: Legion,' showcasing a direct collaboration with a major game developer. (Year: 2020)
Served as a coach in Atresmedia's 'Top Gamers Academy' video game talent show, indicating involvement in televised gaming competitions. (Year: 2020)
Participated in a promotional campaign for the PlayStation 5 console, appearing alongside other popular Spanish personalities. (Year: 2020)
Rubén Doblas Gundersen, known as El Rubius, was born on February 13, 1990, in Mijas, Andalusia, Spain. He spent parts of his childhood in Mijas and Bergen, Norway, following his parents’ divorce. Growing up, an SNES console ignited his passion for video games and geek culture, a foundation for his future career. After relocating to Madrid and working various jobs—including an internship and a supermarket position—he pursued studies in 3D modeling and animation before dedicating himself to online content creation.
El Rubius began his YouTube journey in 2006, initially uploading content in English. His channel truly gained momentum in 2011 with humorous montages of popular video games like “Skyrim.” In 2011, he launched his “elrubiusOMG” channel, where he re-uploaded early content and expanded into vlogs and commentaries on games like “Battlefield” and “Happy Wheels.” He became a pioneer in the Spanish-speaking community for this type of content. In 2012, his parody song “Minero,” based on the video game “Minecraft,” became the most viewed video on his channel, significantly boosting his popularity and leading him to surpass fellow YouTuber Willyrex to become the most subscribed Spanish channel by November 2012.
Throughout his career, El Rubius has diversified his work, publishing the interactive book “El Libro Troll” in 2014 and later a three-part comic series, “Virtual Hero,” starting in 2015. He achieved the milestone of 10 million subscribers in 2015, a first for a Spanish YouTuber. In 2018, he secured a world record for live viewers during a “Fortnite” tournament broadcast, attracting over a million simultaneous viewers. He transitioned to primarily using Twitch for live streaming, maintaining a significant presence on both platforms. His influence has extended into animated series, acting cameos in films, and collaborations with major brands and celebrities, cementing his status as a key figure in digital entertainment.
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