Emma Hoareau

Emma Hoareau is a beauty writer, content creator, and entrepreneur known for her expertise in skincare and clean beauty. She established herself in the beauty industry with a career that began as a beauty editor and has since expanded to include significant digital content creation and brand partnerships. Her philosophy centers on thoughtful, natural beauty and an emphasis on what is put into and onto the body.

Hoareau’s professional journey includes working as a beauty editor at Notion Magazine. Concurrently, she engaged in freelance writing, managed her personal blog, and provided image consultancy services. Her early experiences with beauty products, such as experimenting with colorful eyeshadows as a child and purchasing face masks, illustrate a lifelong interest that evolved into a professional career. She has also been recognized as a ‘skinfluencer’ due to her active presence and influence in the digital beauty space, sharing her knowledge and product recommendations with a broad audience.

Contributing to her extensive portfolio, Emma Hoareau is a co-founder of the skincare brand Sancta, which launched with products like a body oil and a body gua sha. This venture highlights her transition from an editorial and content creation role to product development and brand ownership. Her work frequently involves evaluating and endorsing beauty products, with a particular focus on skincare technology and scientific discoveries, reflecting a detailed and informed approach to the beauty industry.