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United States Erik Bragg is a creative director and filmmaker known for his contributions to the skateboarding and media industries, translating his passion into impactful commercial campaigns and film projects.
Erik Bragg is the CEO of Antimatter Media, a company he founded, renowned for producing commercials and skate films.
Erik Bragg co-directed the first skate film for Golden Goose, titled 'Hold On: Enjoy the Ride, It Never Ends,' and also directed numerous other campaigns for the brand.
Erik Bragg hosted two preliminary skate competitions at Pop-Tarts' Crazy Good Skate Jam at The Berrics.
Erik Bragg was involved as Director of Photography for Liquid Death's campaign announcing partnerships with celebrity brand ambassadors, including the 'Tony Hawk Blood Board' initiative.
Erik Bragg directed the 'Imagine That', 'Fingerlinx', and 'Whoa' spots for Tech Deck, with 'Imagine That' receiving 275M+ views and two Webby nominations.
Erik Bragg directed a commercial campaign for Olipop featuring Camila Cabello, which generated 10 million views in 10 days.
Erik Bragg produced content for Diamond Footwear, including 'Diamond Attention to Detail' and 'Meet The Miners: Boo Johnson'.
Erik Bragg has shot close-ups and intros for The Hollywood Reporter's roundtables featuring prominent actors, actresses, and directors.
Erik Bragg produced an animated commercial for FP Insoles featuring Felipe Gustavo.
Erik Bragg created content for Fairdale Bikes, including the '2021 Fairdale Bikes x Neckface Flyer'.
Erik Bragg has produced content for Skullcandy, including a 'Day in the Life' video.
Erik Bragg has produced content for NASA, specifically a piece about Mars.
Erik Bragg created a game show format video for SLS titled 'Jamie Foy vs Evan Smith | FOOOOUR WHEELS LIVE!'.
Erik Bragg was involved in the production of 'Fast Forward' (2023), a full-length roller skating video.
Erik Bragg produced 'KROOK3D' for Krooked Skateboarding.
Erik Bragg grew up in Southern California, developing an early passion for skateboarding and acting. He initially pursued studies in mathematics and engineering before shifting his focus to film. This transition marked the beginning of a career characterized by an intersection of artistic vision and practical application in filmmaking. His early work in skateboarding film production laid the foundation for his later endeavors in creative direction and commercial campaigns. Bragg has held significant roles, including General Manager at 411 Video Magazine and Creative Director at ETN, further solidifying his presence in youth culture media.
Bragg established Antimatter Media, a company through which he has directed and developed numerous commercial campaigns and skate films. His work has achieved significant visibility, with projects garnering hundreds of millions of views. For example, a Tech Deck spot he directed received 275 million views and was nominated for two Webby Awards for Best Branded Viral Video and Best Scripted Brand Video. He also directed an Olipop x Camila Cabello campaign that accumulated 10 million views within ten days. His extensive travel for filmmaking, spanning multiple continents, has provided a broad cultural perspective that informs his creative approach.
Throughout his career, Bragg has emphasized building relationships, which has allowed him to collaborate with a wide array of clients, from startups to global media entities. He is recognized for creating distinctive advertising campaigns that aim to engage target demographics and foster brand loyalty. Bragg’s production work includes projects for The Hollywood Reporter, where he contributed to roundtables featuring notable figures in film and television, and several campaigns for Liquid Death, including the Tony Hawk Blood Board initiative. His dedication to skateboarding culture is evident in his involvement with films like Plan B’s “True,” where he served as director and main cameraman.
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