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United States Evanie Frausto is a New York-based hairstylist recognized for his innovative approach to hair and beauty, working with leading publications, celebrities, and fashion brands.
Professional haircare and styling brand Bumble and bumble. announced Evanie Frausto as their first-ever Global Artistic Ambassador in September, leading hair direction for Collina Strada and Luar shows at New York Fashion Week.
Evanie Frausto was appointed as a Redken Artist Ambassador in 2025. He is also described as a hairstylist to Redken's global ambassador, Sabrina Carpenter, known for his bold, avant-garde vision.
Hairstylist Evanie Frausto launched his own brand, Hair by Evanie, which includes 'Wig!' (100% human hair wigs) and 'Pony' (ponytails inspired by his work with clients like Bella Hadid and Ariana Grande). The products are hand-dyed and aim to bridge fantasy and everyday wear.
Growing up in the United States within a conservative Mexican immigrant community, Evanie Frausto discovered a space for self-expression in the MySpace emo scene. This environment, characterized by exaggerated beauty, allowed him to embrace a style that diverged from societal norms. Based in New York, Frausto began his professional career by training under established hairstylist Jimmy Paul. During his apprenticeship, he gained exposure to prominent fashion and beauty shoots, which provided a foundation for his independent career.
Frausto later established himself in the industry, earning recognition for redefining possibilities in self-expression through hair. His work has appeared in publications such as Vogue US, British Vogue, Vogue Italia, Harper’s Bazaar, Dazed, Document Journal, V Magazine, WSJ, and W. He has contributed to cover shoots featuring Nicole Kidman, Dua Lipa, Kendall Jenner, Bella Hadid, Margaret Qualley, and Lana Del Rey. His portfolio also includes campaigns for brands such as Calvin Klein, Marc Jacobs, Fendi, Prada, Self-Portrait, Versace, Fenty Beauty, MAC, Estée Lauder, and Redken.
Evanie Frausto has collaborated with notable talents including Katie Grand, Inez & Vinoodh, Annie Leibovitz, Patti Wilson, Gabriella Karefa-Jonhson, Elizaveta Porodina, Nadia Lee Cohen, and Carlijn Jacobs. In 2025, he was appointed as a Redken Artist Ambassador. He launched his own brand, Hair by Evanie, which offers wigs and ponytails, aiming to make transformative hair accessible for everyday wear. This venture reflects his ongoing commitment to advancing hair as an art form and inspiring personal style exploration.
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