Fefi Oliveira is a Venezuelan actress and entrepreneur recognized for her roles in television and her co-founding of Influur, a digital platform for influencer-brand collaborations.
Fefi Oliveira is one of the co-founders of Influur, a digital platform that connects influencers with brands, facilitating collaborations in the social media industry. The platform secured a $10 million Series A investment.
Fefi Oliveira has participated in TikTok's panel on TikTok Shop, representing Influur as Chief Influencer Officer.
Fefi Oliveira, as an actress and entrepreneur, shared a study by the Hispanic Marketing Council, highlighting her engagement in industry-specific discussions, particularly concerning shifts from makeup to skincare among Latinas.
Estefany Oliveira, known professionally as Fefi Oliveira, was born on December 1, 1993, in Venezuela. She began her acting career as a teenager, appearing in soap operas on Telemundo, an American-Spanish television network. Her early work established her presence in television. Oliveira later gained international recognition for her role in Nickelodeon’s series, Club 57, where she appeared in 120 episodes between 2019 and 2021, portraying both Mercedes and Delaila. This role solidified her status as a rising star in children’s television.
Building on her success in entertainment, Fefi Oliveira expanded into entrepreneurship. She co-founded Influur, a digital platform designed to connect influencers with brands, facilitating collaborations within the influencer marketing industry. This venture reflects her interest in the digital space and her ability to identify opportunities for growth. In addition to her entrepreneurial activities, Oliveira has continued acting. She is currently starring as Brenda Ferrero in the Telemundo series Sed de Venganza, a role that began in 2024 and is slated to continue into 2025 across 80 episodes, showcasing her adaptability to dramatic roles.
Beyond her acting career and entrepreneurial endeavors, Fefi Oliveira has developed a significant presence on social media. She has garnered over 1.2 million followers on Instagram and accumulated more than 5.6 million likes on TikTok. Her social media engagement has led to collaborations with major brands such as Lyft, Pizza Hut, Toyota, and AT&T, where she has been featured in advertisements and campaigns. Oliveira has also released several singles, which have accumulated millions of views on her YouTube channel, and launched her own merchandise line, including hoodies, kids jumpers, and patches.
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