Flex Lewis is a celebrated 7-time Mr. Olympia 212lb champion who has successfully transitioned into a motivational speaker and entrepreneur.
Flex Lewis partnered with Monster Energy, becoming the first professional bodybuilder to secure a mainstream sponsorship from the brand.
Flex Lewis has partnered with Megafit Meals.
Flex Lewis included Yamamoto as one of his partnerships and sponsors.
Flex Lewis is a partner with Arsenal Strength, a brand of gym equipment.
Flex Lewis joined Scott James in a partnership to create Sinister Labs, bringing his experience in competition and supplementation to the company.
Flex Lewis had a long-standing partnership with BSN, a supplement company, which helped the brand gain recognition.
James “Flex” Lewis was born on November 15, 1983, in Llanelli, Wales. His interest in bodybuilding began at age 12 after he discovered a book about Tom Platz. Inspired by Platz’s physique, Lewis joined a gym. Early on, he played rugby at a high school level, which led him to weight training to gain size for the sport. A local bodybuilder, Steve Naylor, recognized Lewis’s potential and trained him for a year. This mentorship led Lewis to his first bodybuilding competition, the Junior Mr. Wales, which he won. His professional bodybuilding debut was in 2008 at the Europa Pro.
Lewis’s career is marked by consistent success and numerous accolades. He holds the record for the most 212 class wins at the Mr. Olympia competition, securing seven consecutive titles. This achievement began in 2012 and continued through 2018. In 2014, he became the first person to be presented as the winner of the 212 class at the Arnold Classic. Beyond his competitive career, Lewis has developed into a public speaker, sharing his experiences and motivational insights. He officially announced his retirement from competitive bodybuilding on May 12, 2022, and currently resides in Las Vegas, Nevada.
Following his retirement from competitive bodybuilding, Lewis expanded his professional activities into entrepreneurship. He has launched various business ventures, including a gym and a podcast. His strategic approach and dedication, evident through his athletic career, have been applied to these business endeavors. He also engages in extensive brand partnerships, leveraging his status as a prominent figure in the fitness industry. His work now involves inspiring audiences through speaking engagements and developing businesses.
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