Frank Layden

Q: What types of brand work does Frank Layden do?

Brand Partnerships, Campaign collaborations, endorsements, social media activations, commercials (TV/digital), voiceovers, and media appearances.

Q: What influences pricing for brand deals?

Usage rights, exclusivity, deliverables, campaign length, timelines, and production scope.

Q: What information do you need for a proposal?

Please share your brand, campaign objectives, deliverables, usage period/territory, deadlines, and budget range.

Q: Can Frank Layden create custom content for our campaign?

Yes — Frank Layden can deliver bespoke content (videos, posts, appearances, endorsements) aligned to your creative brief.

Q: Does Frank Layden do voiceovers or on-camera work?

Yes — subject to concept approval and scheduling.

Q: Can Frank Layden also participate in other types of events or campaigns?

Yes — many of our talent are versatile and can engage in speaking engagement, or media/brand activations, depending on their individual skills and availability.

HomeBookingsTalent

Francis Patrick Layden is a distinguished figure in the world of basketball, known for his impactful roles as both a coach and executive in the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA). His professional journey began at Seton Hall High School, where he quickly established himself as a successful coach. Layden’s coaching prowess was further demonstrated at Niagara University, where he led the team to its first NCAA tournament appearance in 1970, showcasing his ability to develop talent, notably Calvin Murphy.

In 1976, Layden transitioned to the NBA as an assistant coach for the Atlanta Hawks, where he worked alongside his former teammate Hubie Brown. His career took a significant turn in 1979 when he became the general manager of the New Orleans Jazz, shortly before the franchise relocated to Salt Lake City. Layden’s dual role as head coach starting in 1981 allowed him to shape the team’s future, leading to the drafting of legendary players John Stockton and Karl Malone. Under his leadership, the Jazz achieved five consecutive playoff berths and won the Midwest Division title in the 1983-84 season, earning him the NBA Coach of the Year award.

After stepping down from coaching in 1989, Layden continued to influence the Jazz as team president and general manager. His contributions during this period were recognized with the NBA Executive of the Year award and the J. Walter Kennedy Citizenship Award, making him one of the few non-players to receive such honors. Layden’s lighthearted personality and unique approach to coaching made him a beloved figure in the league, often bringing humor to the intense atmosphere of professional basketball.

In addition to his work with the Jazz, Layden briefly coached the Utah Starzz in the WNBA, further solidifying his legacy across all levels of basketball. His induction into the Suffolk Sports Hall of Fame in 1990 is a testament to his enduring impact on the sport. Today, Layden remains a respected figure in basketball, celebrated for his contributions to the game and his ability to connect with players and fans alike.