Frank Shamrock | Booking Agent | MN2S

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Frank Shamrock

Frank Shamrock is a pioneering mixed martial artist, an entrepreneur, and a seasoned commentator, recognized for his multifaceted involvement in combat sports and beyond.

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Past Works

Strikeforce

After 16 years of professional combat, Frank Shamrock retired in the Showtime cage and turned his efforts to promoting their startup, Strikeforce, which was described as the hottest MMA brand.

BRAND PARTNERSHIPS

Fountain House

Frank Shamrock served as a brand ambassador for Fountain House in NYC, creating media assets and events to generate revenue for the organization.

BRAND PARTNERSHIPS

VAS

Shamrock has been a brand spokesman for VAS.

BRAND PARTNERSHIPS

UFC

Shamrock has been a brand spokesman for the UFC.

BRAND PARTNERSHIPS

K-1 MMA

Shamrock has been a brand spokesman for K-1 MMA.

BRAND PARTNERSHIPS

Jaxxon

Frank Shamrock appeared on an episode of 'Jaxxon Behind the Brand' alongside Beardegidio and Hunter Lawrence.

BRAND PARTNERSHIPS

Shamrock FC

TITLE MMA teamed up with Shamrock FC, a Kansas City/St. Louis-based mixed martial arts promotions company, for a long-term sponsorship deal covering six upcoming events.

BRAND PARTNERSHIPS

Showtime Networks

Shamrock served as a color commentator for Showtime Networks.

BRAND PARTNERSHIPS

Bellator MMA

Shamrock served as a color commentator for Bellator MMA and later signed with them to coach on their reality series 'Fight Master: Bellator MMA'.

BRAND PARTNERSHIPS

Glory Kickboxing

Shamrock served as a color commentator for Glory Kickboxing.

BRAND PARTNERSHIPS

Combate Americas

Shamrock served as a color commentator for Combate Americas.

BRAND PARTNERSHIPS

EA Sports MMA

Shamrock is a commentator and fighter in the EA Sports MMA video game, released in 2010.

BRAND PARTNERSHIPS

Burger King

Shamrock played the main role in a Burger King commercial.

BRAND PARTNERSHIPS
1994

Defeated Bas Rutten

MILESTONE
1996

Won interim King of Pancrase title

MILESTONE
1997

Won inaugural UFC Middleweight Championship

MILESTONE
1998

Defended UFC Middleweight Championship against Igor Zinoviev

MILESTONE
1998

Defended UFC Middleweight Championship against Jeremy Horn

MILESTONE
1999

Defended UFC Middleweight Championship against Tito Ortiz

MILESTONE
2003

Won WEC Light Heavyweight Championship

MILESTONE
2006

Knocked out Cesar Gracie in 21 seconds

MILESTONE
2007

Won inaugural Strikeforce Middleweight Championship

MILESTONE
2006

Appointed coach for San Jose Razorclaws

MILESTONE
2012

Authored "Uncaged: My Life as a Champion MMA Fighter"

MILESTONE
2012

Authored "Mixed Martial Arts for Dummies"

MILESTONE

About

Born Frank Alisio Juarez III on December 8, 1972, in Santa Monica, United States, Frank Shamrock’s early life included a period in various foster homes, group homes, and crisis centers from age twelve. He was eventually adopted by Bob Shamrock at 21, legally changing his name to Frank Shamrock. In the early 1990s, he served three-and-a-half years at Folsom State Prison for burglary. His martial arts journey began in 1994, training in submission fighting, a style of catch wrestling modified for no-holds-barred fighting, under his adoptive brother Ken Shamrock at the Lion’s Den. He made his mixed martial arts debut in Pancrase, Japan, where he quickly gained recognition by defeating top fighter Bas Rutten in December 1994. Throughout 1995 and 1996, he engaged in several notable fights, including a victory over Pancrase co-founder Minoru Suzuki and a controversial draw with Allan Goes. In January 1996, he won the interim King of Pancrase title by submitting Minoru Suzuki with a kneebar.

Shamrock transitioned to the Ultimate Fighting Championship (UFC) after a period of fighting outside Pancrase, marked by a split decision loss to John Lober in January 1997 and a unanimous decision win over Tsuyoshi Kohsaka in September 1997. In December 1997, he made his UFC debut, quickly securing the inaugural UFC Middleweight Championship (later renamed UFC Light Heavyweight Championship) by submitting Kevin Jackson in just 16 seconds. He successfully defended this title four times, notably knocking out Igor Zinoviev with a slam in March 1998 and submitting Jeremy Horn with a kneebar in May 1998. His fourth title defense in September 1999 against Tito Ortiz, a fight highlighted by brutal elbows and punches, is considered a significant moment in UFC history. Following this victory, Shamrock vacated his title and announced his retirement from the UFC.

After a brief retirement, Shamrock returned to mixed martial arts. He continued to compete in various organizations, including K-1, where he defeated Elvis Sinosic in December 2000. In March 2003, he won the WEC Light Heavyweight Championship. His career saw a resurgence in Strikeforce, where he knocked out Cesar Gracie in 21 seconds in March 2006 and later won the inaugural Strikeforce Middleweight Championship by submitting Phil Baroni via technical submission in June 2007. This made him the first fighter to win titles in the UFC, WEC, and Strikeforce. He retired from fighting in June 2010. Beyond fighting, Shamrock has been a color commentator for Showtime Networks, Bellator MMA, Glory Kickboxing, and Combate Americas. He also co-founded Strikeforce and has worked as a brand ambassador, lecturer, social activist, and executive coach, expanding his influence beyond the cage.

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Expertise

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Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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