Geena Rocero has established herself as a recognized model, TED speaker, and advocate for transgender rights.
Geena Rocero's journey has been shared around the world through her advocacy in partnership with the United Nations Free & Equal Campaign, highlighting transgender issues.
Geena is the founder of Gender Proud, a media production company that tells stories on what it means to be trans and gender non-conforming. Gender Proud is an award-winning media production company focused on trans-specific content and has produced 'Beautiful as I Want To Be' and 'Willing and Able'.
Rocero is currently directing and executive producing the four-part original documentary series Caretakers, a partnership with the WNET Group's.
With her groundbreaking 2023 memoir, Horse Barbie, Rocero recounted her rise from pageant queen in the Philippines to a career in fashion and trans advocacy in Glamour. Geena Rocero was also recognized as a Glamour Woman of the Year in 2023.
Geena Rocero Is the Storyteller America Needs Right Now. The Filipina fashion model and transgender advocate shares her remarkable global journey in the memoir Horse Barbie, profiled by Them.us.
Geena Rocero Joins SeeHer Advisory Board. A role model for women across the world, Rocero made history in 2014 as the first transgender person to speak about transgender issues.
In partnership with Marie Claire, 'She Pivots' with Geena Rocero challenges the typical definitions of success and explores the role our personal stories play.
HRC and Gender Proud Launch Partnership to Raise Visibility of the Transgender Community. The goal of the partnership is to inspire transgender advocates to speak out and tell their stories to the public and the media in their own words.
Award-winning producer, model, and trans rights advocate, Geena Rocero, is named the first openly trans ambassador for Miss Universe Nepal.
Geena Rocero was born in Manila, Philippines, in 1983. She started her career in beauty pageants at the age of 15. She immigrated to San Francisco, California, at 17, and later moved to New York City in 2005, becoming a U.S. citizen in 2006. At 21, Rocero was discovered by a fashion photographer in Manhattan. She was then signed to NEXT Model Management, where she worked for 12 years, modeling for international swimsuit and beauty editorials.
In 2014, Rocero publicly disclosed that she was transgender during a TED talk in Vancouver, Canada, coinciding with International Transgender Day of Visibility. Following this, she founded Gender Proud, a media production company focused on sharing stories of the transgender community globally to promote justice and equality. Her work in advocacy led her to speak about transgender rights at platforms such as the United Nations Headquarters, the World Economic Forum, and the White House. She has also served as a board member for the NY LGBT Center and an Ambassador for The Stonewall.
Throughout her career, Rocero has achieved several milestones. In 2016, she became one of the first two openly transgender models to appear on the cover of Harper’s Bazaar. She made history again in 2019 as the first openly transgender Asian-Pacific Islander model to pose for Playboy magazine, becoming the Playmate of the Month for August 2019, and later joining the Playboy Playmates of the Year in 2020. Rocero also executive produced “Beautiful As I Want To Be,” a digital series for Logo in 2015, and directed the four-part documentary series “Caretakers” in 2021, focusing on Filipino-Americans during the COVID-19 pandemic. Her memoir, “Horse Barbie,” published in 2023, recounts her journey from pageant queen to fashion model and transgender advocate.
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