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Hailey Bieber has evolved from a prominent model and socialite into a successful businesswoman and beauty entrepreneur, known for her skincare brand Rhode and collaborations with major fashion houses.
Hailey Bieber's own skincare brand, which generated approximately $15 million in first-day sales across North American stores and online. It was later acquired by e.l.f. cosmetics for $1 billion.
Hailey Bieber was announced as the new global face for DKNY's Fall 2025 campaign, marking a fresh chapter for the brand.
Hailey Bieber fronted Chase Sapphire Reserve's new fashion campaign, with the appointment echoing previous collaborations with supermodels.
Hailey Baldwin collaborated with the Australian beauty brand ModelCo to create her own make-up collection. She expressed her love for beauty and the opportunity to show her creativity with a 'cult-cool brand'.
Hailey Bieber has featured in campaigns for Guess in the past, including their holiday collection in 2016.
Hailey Bieber has been featured in advertising for Ralph Lauren, including their Denim & Supply line in 2015 and a campaign in January 2016.
Hailey Bieber has participated in multiple campaigns and runway shows for Tommy Hilfiger, including their S/S 16 and F/W 16 shows and corresponding campaigns.
Hailey Bieber was featured in an advertising campaign for UGG footwear during the summer of 2016.
Hailey Bieber was one of the faces for Karl Lagerfeld's limited-edition North American clothing line titled 'Love from Paris'.
In September 2018, Hailey Bieber became a face of the 'Power of Good' campaign for bareMinerals, a Shiseido-owned make-up brand.
Hailey Bieber became the face of Levi's Jeans in 2019.
In 2016, Hailey Bieber collaborated with the Australian accessories brand The Daily Edited, promoting a handbag capsule collection known as the #theHAILEYedited collection.
In 2016, Hailey Bieber announced a collaboration with the UK footwear brand Public Desire, using the hashtag #PDxHB.
Hailey Bieber has starred in campaigns for L'Oréal.
Hailey Bieber has starred in campaigns for YSL Beauty.
Hailey Bieber has starred in campaigns for Victoria's Secret.
Hailey Bieber has starred in campaigns for Calvin Klein, including their Holiday 2023 campaign.
Hailey Bieber has starred in campaigns for Carolina Herrera 212 Fragrance.
Hailey Rhode Baldwin Bieber, born on November 22, 1996, in Tucson, Arizona, is an American model, socialite, media personality, and businesswoman. The daughter of graphic designer Kennya Deodato and actor Stephen Baldwin, she also has maternal Brazilian heritage through her grandfather, musician Eumir Deodato. Her early aspirations included becoming a classical ballet dancer, a path she pursued until a foot injury ended her training. In 2005, at nine years old, she appeared in the TV documentary ‘Livin It: Unusual Suspects,’ and in 2009, she made a cameo on ‘Saturday Night Live’ alongside her uncle Alec Baldwin, marking her initial ventures into entertainment.
Bieber’s modeling career began when she signed with Ford Models, appearing in prestigious magazines like Tatler, LOVE, V, and i-D. Her runway debut in October 2014 included walking for Topshop and French designer Sonia Rykiel. She quickly garnered attention, landing her first magazine cover for Jalouse in April 2015, followed by covers for L’Officiel and Wonderland. Her career progression saw her featured in advertising campaigns for Ralph Lauren in July 2015 and walking for Tommy Hilfiger and Philipp Plein later that year. In March 2016, she signed with IMG Models, a significant step that led to her appearing on the cover of Marie Claire in May 2016 and in campaigns for Guess.
A significant turning point in Bieber’s career came with her venture into business. On June 15, 2022, she launched her skincare brand, Rhode, named after her middle name. Rhode quickly achieved commercial success, generating approximately $15 million in first-day sales and reaching $212 million in total sales by March 31, 2025. This entrepreneurial achievement culminated in e.l.f. cosmetics acquiring Rhode for $1 billion in May 2025, with Bieber remaining as Chief Creative Officer and Head of Innovation. Beyond her brand, Bieber has worked on numerous projects, including hosting TBS’s ‘Drop the Mic’ from 2017 to 2019, collaborating with brands like The Daily Edited and Public Desire, and launching her own make-up collection with ModelCo. She also continues to be a prominent social media influencer with over 50 million followers, making her a sought-after figure for brand partnerships and media engagements.
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