Hailey Bieber

Hailey Bieber has evolved from a prominent model and socialite into a successful businesswoman and beauty entrepreneur, known for her skincare brand Rhode and collaborations with major fashion houses. After signing with Ford Models in 2014, Hailey Bieber quickly established herself as a prominent figure in the fashion industry, making her commercial campaign debut for French Connection in Winter 2014. Her runway debut followed in October 2014, where she walked for both Topshop and French designer Sonia Rykiel. Bieber graced her first magazine cover for Jalouse in April 2015, paving the way for subsequent covers for L’Officiel and Wonderland.

Rhode’s impressive trajectory continued, reaching $212 million in total sales by the fiscal year ending March 31, 2025. This rapid growth culminated in e.l.f. cosmetics acquiring Rhode for a notable $1 billion on May 28, 2025, with Bieber remaining integral to the brand as its Chief Creative Officer and Head of Innovation. Her influence extends to over 50 million social media followers, positioning her as a sought-after figure for global brand partnerships.

Beyond her significant business achievements, Hailey Bieber continues to be recognized for her impact in the beauty and fashion industries. In 2025, she was honored with the prestigious Beauty Innovator of the Year award by Daily Front Row. As Chief Creative Officer and Head of Innovation for Rhode under e.l.f. cosmetics, she continues to drive product development and brand strategy, maintaining her status as a leading figure in both the beauty and digital spheres.