Gerald Ashley transitioned from a career in international finance to become an advisor, broadcaster, and author specializing in business risk and decision-making.
Managing Director of St Mawgan & Co, a London-based strategy & risk consulting business he co-founded in 2003. He is also an Independent Non-executive Director in the Fund Management ...
Independent Non-Executive Director in the Fund Management ... An advisor, writer and speaker on behavioural risk, disruptive change & decision making.
Gerald Ashley has extensive experience in international finance, having worked for a merchant bank and a central bank in London, Hong Kong, and Basel, Switzerland. He spent 25 years in this sector before focusing on strategy and risk advisory services. His work involves advising major companies, banks, and governments on enhancing decision-making and risk-taking skills. This includes guidance on decision-making processes, risk attitudes, behavior, perceptions, and how understanding uncertainty can foster innovation. He has worked in over 25 countries, providing counsel to board-level executives, corporate strategy teams, central banks, senior government officials, and commercial banks.
Ashley’s career progression demonstrates a shift towards understanding and consulting on the human aspects of risk, uncertainty, and innovation. He focuses on practical advice for decision-makers regarding significant business trends and how cognitive biases and behavior influence success or failure in new environments. His approach incorporates concepts from behavioral economics and complexity science to analyze decision-making and risk-taking strategies. He aims to educate individuals and groups on improving their performance by understanding how they approach future challenges. He is also a Visiting Fellow at Newcastle Business School and a Fellow of The Royal Society of Arts, contributing to academic understanding and application of these principles.
As an author, Ashley has written multiple books on decision-making, financial speculation, and how the business world evolves and innovates. He is also a frequent media contributor, appearing on BBC One TV, BBC World Service Radio, Sky TV News, and various US and Canadian radio programs to discuss business, risk, and financial topics. His insights aim to provide clarity on the biases and seemingly irrational behavior within financial markets and among their participants. Additionally, he is an experienced chairman for conferences, seminars, and panel events globally, offering expertise to diverse clients.
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