Iona Bain is an award-winning journalist, broadcaster, author, and speaker specializing in personal finance. She founded the Young Money Blog in 2011, which quickly established her as the UK’s leading voice on millennial money issues. Her innovative approach has made financial topics accessible and engaging, allowing her to reach a diverse audience and significantly influence public discourse on financial literacy.
As the resident money expert on BBC Morning Live, Iona shares practical advice with millions of viewers each week. Her expertise extends to various media platforms, where she has appeared on prominent programs such as Question Time, Newsnight, and Panorama. In 2023, she presented two in-depth investigations for File on 4, showcasing her commitment to uncovering critical financial issues affecting the public.
Iona is also a prolific author, having written two books, including her latest, *Own It*, which empowers young people to take control of their financial futures. Additionally, she launched Focus on Finance, an initiative aimed at educating the next generation about the financial industry through engaging events featuring inspiring speakers. Her contributions to financial literacy have earned her recognition, including the Freedom of the City of London in 2024.
Beyond her media presence, Iona is dedicated to educational initiatives, serving as an ambassador for National Numeracy and collaborating with organizations like BBC Bitesize and Lloyds Banking Academy. Her work continues to inspire and equip individuals with the knowledge and tools necessary for financial success.
