Jaden Hardy

Q: What types of brand work does Jaden Hardy do?

Brand Partnerships, Campaign collaborations, endorsements, social media activations, commercials (TV/digital), voiceovers, and media appearances.

Q: What influences pricing for brand deals?

Usage rights, exclusivity, deliverables, campaign length, timelines, and production scope.

Q: What information do you need for a proposal?

Please share your brand, campaign objectives, deliverables, usage period/territory, deadlines, and budget range.

Q: Can Jaden Hardy create custom content for our campaign?

Yes — Jaden Hardy can deliver bespoke content (videos, posts, appearances, endorsements) aligned to your creative brief.

Q: Does Jaden Hardy do voiceovers or on-camera work?

Yes — subject to concept approval and scheduling.

Q: Can Jaden Hardy also participate in other types of events or campaigns?

Yes — many of our talent are versatile and can engage in speaking engagement, or media/brand activations, depending on their individual skills and availability.

Jaden Hardy is a professional basketball player for the Los Angeles Lakers, known for his scoring and offensive capabilities.

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Jaden Hardy

Past Works

Panini America

Panini America signed an exclusive autograph trading card deal with NBA G League star Jaden Hardy, a Guard. This partnership focuses on trading cards with autographed memorabilia.

BRAND PARTNERSHIPS

Nike

Jaden Hardy signed a shoe deal with Nike, joining Luka Doncic under the Nike umbrella. This partnership involves athletic footwear sponsorship.

BRAND PARTNERSHIPS

MILESTONE

About

Jaden Amere Hardy was born on July 5, 2002, in Detroit, Michigan. Early in his life, his family relocated to Henderson, Nevada, where he attended Coronado High School. During his junior year, Hardy demonstrated significant athletic talent, averaging 30.4 points, 9.1 rebounds, and 8.4 assists per game. His performance earned him the Nevada Gatorade Player of the Year award and the Las Vegas Review-Journal Boys Athlete of the Year honors. He was recognized as a consensus five-star recruit and a top prospect in the 2021 class.

Hardy opted out of his senior high school season on January 8, 2021. Instead of pursuing college basketball, he chose a professional path, signing with the NBA G League Ignite on June 9, 2021. During his tenure with the Ignite, he averaged 17.7 points, 4.6 rebounds, and 3.2 assists per game. His decision to join the G League Ignite bypassed offers from prominent college programs such as Kentucky and UCLA, highlighting his commitment to professional development. He was also selected for the McDonald’s All-American Game, Jordan Brand Classic, and Nike Hoop Summit.

His NBA career began when he was drafted 37th overall in the 2022 NBA draft by the Sacramento Kings, subsequently being traded to the Dallas Mavericks on draft night. Hardy made his Summer League debut with 28 points. Throughout his four seasons with the Mavericks, he demonstrated consistent performance and played a role in the team reaching the 2024 NBA Finals. In 2026, Hardy was traded to the Washington Wizards and later to the Los Angeles Lakers, continuing his career as a professional basketball player. He signed a three-year, $18 million contract extension with the Mavericks before the 2024–25 season.