Jai Herbert

Q: What types of brand work does Jai Herbert do?

Brand Partnerships, Campaign collaborations, endorsements, social media activations, commercials (TV/digital), voiceovers, and media appearances.

Q: What influences pricing for brand deals?

Usage rights, exclusivity, deliverables, campaign length, timelines, and production scope.

Q: What information do you need for a proposal?

Please share your brand, campaign objectives, deliverables, usage period/territory, deadlines, and budget range.

Q: Can Jai Herbert create custom content for our campaign?

Yes — Jai Herbert can deliver bespoke content (videos, posts, appearances, endorsements) aligned to your creative brief.

Q: Does Jai Herbert do voiceovers or on-camera work?

Yes — subject to concept approval and scheduling.

Q: Can Jai Herbert also participate in other types of events or campaigns?

Yes — many of our talent are versatile and can engage in speaking engagement, or media/brand activations, depending on their individual skills and availability.

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Jai Herbert, known as ‘The Black Country Banger,’ is a professional mixed martial artist competing in the Lightweight division of the Ultimate Fighting Championship. After making his professional mixed martial arts debut in 2015, Jai Herbert quickly established himself as a formidable presence in the sport, securing consecutive second-round knockouts with Full Contact Contender. His early career progression saw him sign a four-fight contract with BAMMA in 2015, where he continued to build a strong foundation and gain crucial experience against varied competition. Herbert consistently showcased his diverse capabilities with impressive wins by both knockout and submission, laying the groundwork for his ascent in the lightweight division.

Herbert’s career advanced significantly upon joining Cage Warriors, one of Europe’s most prominent mixed martial arts promotions. He made a memorable debut in 2018, earning a decisive unanimous decision victory at Cage Warriors 94. A pivotal moment for Herbert arrived in 2019 when he captured the vacant Cage Warriors Lightweight Championship at Cage Warriors 106, a testament to his rising dominance. He successfully defended this prestigious title later the same year against Cain Carrizosa at Cage Warriors 109, delivering a spectacular first-round knockout that solidified his reign as champion.

Herbert’s unwavering dedication to his fighting career is underscored by his decision to commit full-time to the sport, leaving his previous profession to focus solely on his UFC aspirations. His fighting style, rooted in both Muay Thai and Brazilian Jiu-Jitsu, combines powerful striking with a strategic and disciplined approach. He continued to build on his momentum with another compelling unanimous decision victory over Rolando Bedoya in August 2024. As an elite professional mixed martial artist, Herbert consistently competes in the Lightweight division of the Ultimate Fighting Championship, embodying a relentless drive and proving his prowess at the sport’s highest echelons.