Jnr Choi, a Gambian-British rapper, singer-songwriter, and model, has made significant strides in the music industry since his emergence in 2021. He first gained widespread recognition with his hit single “To the Moon,” which not only charted at #38 on the US Billboard Hot 100 but also reached #1 on the US Rhythmic chart. This track, characterized by its infectious drill sound and sampling of Sam Tompkins’s cover of “Talking to the Moon,” became a viral sensation on TikTok, showcasing Jnr Choi’s ability to connect with a global audience.
Before his musical career took off, Jnr Choi began as a model, collaborating with prestigious brands such as Givenchy and AMIRI. His transition from the fashion world to music was inspired by a deep-seated passion for sound, ignited by listening to The Weeknd’s “Trilogy” in 2016. This pivotal moment led him to release his debut single “Moves” in 2018, followed by a series of successful tracks, including “Undress” and “Reality,” which further solidified his presence in the music scene.
In 2021, Jnr Choi released his debut studio album, SS21, which showcased his eclectic style blending Gambian hip-hop, drill, and Afrobeats. The success of “To the Moon” marked a turning point in his career, leading to collaborations with notable artists and remixes that expanded his reach. His innovative approach to music, including vinyl releases, has redefined the listening experience for fans and collectors alike.
As of 2024, Jnr Choi continues to evolve as an artist, recently releasing his album “Summer Flings,” which features a vibrant mix of Afro and house influences. His journey reflects resilience and creativity, making him a prominent figure in the music industry and an inspiration for emerging artists. With a commitment to celebrating vinyl culture and a growing legacy, Jnr Choi is poised to leave a lasting impact on both music and fashion.