Joe Cheng | Booking Agent | Talent Roster | MN2S

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Joe Cheng

Joe Cheng has transitioned from a successful model to a renowned actor and singer, gaining recognition across Asia for his performances in television dramas.

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Past Works

Puma AG

Joe Cheng modeled for Puma AG from 2003 to 2005.

BRAND PARTNERSHIPS

Adidas

Joe Cheng modeled for Adidas from 2006 to the present.

BRAND PARTNERSHIPS

Marc Jacob's

Joe Cheng starred in a runway show for Marc Jacob's in 2003.

BRAND PARTNERSHIPS

Timberland

Joe Cheng starred in runway shows for Timberland.

BRAND PARTNERSHIPS

Levi's

Joe Cheng starred in runway shows for Levi's.

BRAND PARTNERSHIPS

Christian Dior

Joe Cheng starred in a runway show for Christian Dior in 2007.

BRAND PARTNERSHIPS

Hugo Boss

Joe Cheng appeared at flagship store openings for Hugo Boss, including in 2009.

BRAND PARTNERSHIPS

Kang Shifu

Joe Cheng endorsed the Chinese green tea brand Kang Shifu, starring in advertisements and recording a song with Mike Ho and Joe Chen.

BRAND PARTNERSHIPS

N+a

Joe Cheng endorsed the casual wear brand N+a alongside singer-actress Cyndi Wang.

BRAND PARTNERSHIPS

Shiatzy Chen

Joe Cheng worked as a spokesperson for Shiatzy Chen.

BRAND PARTNERSHIPS
1982

Born in Taichung, Taiwan

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Early 2000s

Began career with Catwalk Modelling Agency

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2003

Second male lead role in "The Rose"

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2005

Lead role in "Mischievous Kiss"

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2007

Starred in "It Started with a Kiss: They Kiss Again"

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2008

Starring role in "Love or Bread"

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2009

Theatre debut in "Design for Living"

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2009

Released debut EP, "Sing a Song"

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2010

Represented Taiwan at the 7th Asia Song Festival

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2016

Participated in the Chinese reality show "Race the World", winning first place

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2024

Won Golden Bell Award for Best Male Supporting Actor for "Living"

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About

Joe Cheng, born on June 19, 1982, in Taichung, Taiwan, started his professional journey in the entertainment industry with Catwalk Modelling Agency. He quickly achieved success as a model within his first year, leading to appearances in various music videos, including one for Jacky Cheung. His acting career began in 2003 with a role as the second male lead in the Taiwanese drama series “The Rose,” which featured the band S.H.E. and actress Cecilia Yip. This role marked a turning point, propelling him into acting. In the same year, he made a guest appearance in the idol drama “Dance with Michael.”

Cheng took on lead roles in “Nine-ball” and “Magic Ring” in 2004. His breakthrough came in 2005 with the lead role of Jiang Zhishu in “Mischievous Kiss,” a series that achieved high ratings in Taiwan and widespread popularity throughout Asia. This production was his initial collaboration with actress Ariel Lin, forming an on-screen partnership that continued in the 2007 sequel, “It Started with a Kiss: They Kiss Again,” and “Love or Bread” (2008). In 2009, Cheng engaged in his theatre debut, “Design for Living,” alongside Sylvia Chang and David Wang, which toured across Hong Kong, China, Taiwan, and Singapore. The same year, he released his debut EP, “Sing a Song.”

His career continued with further television roles, including “Love Actually” (2012) and “You Light Up My Star” (2014). In 2016, Cheng gained significant attention in China through his participation in the reality show “Race the World,” where he was frequently paired with Ariel Lin and ultimately secured first place. He has remained active in acting, with recent works including “You sheng zhi nian” and “Oh No! Here Comes Trouble,” both released in 2023. In 2024, he received the Golden Bell Award for Best Male Supporting Actor for his role in “Living.”

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Expertise

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

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