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Canada John Tavares is a Canadian professional ice hockey player, serving as an alternate captain for the Toronto Maple Leafs, who has achieved significant milestones as a scoring leader throughout his career.
John Tavares and his wife Aryne were featured in a campaign showcasing a new NHL clothing line, resulting from a partnership between lululemon and Fanatics. Tavares had previously worked with lululemon on its marketing campaign for the 2022 Winter Olympics.
John Tavares was part of a campaign to showcase a new NHL clothing line developed through a partnership between lululemon and Fanatics.
John Tavares expanded the Airesathletes campaign through an agreement, aligning the American Aires brand with top performers and sports leagues.
John Tavares joined OLG as a new Proline ambassador, endorsing the brand.
John Tavares was born on September 20, 1990, in Mississauga, Ontario, Canada. His family later moved to Oakville, Ontario, where he developed an early interest in hockey, soccer, and lacrosse. Many of the skills he learned in lacrosse, such as battling in traffic and spinning off checks, transferred to ice hockey and contributed to his abilities as a goal scorer. By age 14, Tavares was granted exceptional player status by the Ontario Hockey League (OHL), allowing him to be drafted a year earlier than typically permitted. He was selected first overall by the Oshawa Generals in 2005, making him the youngest player ever drafted in the OHL. In his rookie OHL season (2005–06), he scored 45 goals and 77 points, earning him OHL and Canadian Hockey League Rookie of the Year honors. The following season, he broke Wayne Gretzky’s OHL record for most goals in a season by a 16-year-old, scoring 72 goals and 134 points, and was named OHL Most Outstanding Player and CHL Player of the Year. He concluded his junior career with the London Knights after a trade in the 2008-09 season, setting the all-time OHL goals record with 215.
Tavares was selected first overall by the New York Islanders in the 2009 NHL Draft, signing a three-year entry-level contract in July 2009. He immediately made an impact in the NHL, scoring his first career goal and assist in his debut game on October 3, 2009, and finishing his rookie season with 24 goals and 54 points. He was named to the NHL All-Rookie Team. Over nine seasons with the Islanders, he became one of the league’s top stars, notably scoring 38 goals and 48 assists for 86 points in the 2014-15 season, finishing as runner-up for the Art Ross Trophy. He was named the 14th captain in Islanders history on September 9, 2013. A significant career turning point came on July 1, 2018, when he signed a seven-year, $77 million contract with his hometown team, the Toronto Maple Leafs. In his first season with the Maple Leafs (2018-19), he achieved NHL career highs with 47 goals and 88 points and was named captain on October 2, 2019. He scored his 400th NHL goal on November 15, 2022, and reached 1,000 NHL points on December 11, 2023. On June 27, 2025, Tavares signed a four-year contract extension with the Maple Leafs, demonstrating a commitment to his team and offering a significant hometown discount for cap flexibility. He transitioned to an alternate captain role on August 14, 2024, with Auston Matthews taking over as captain.
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