Joshua Weissman | Booking Agent | Talent Roster | MN2S

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Joshua Weissman

Joshua Weissman has transitioned from a professional chef to a New York Times best-selling cookbook author and a globally recognized content creator.

Book Joshua Weissman
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Audience Reach

Past Works

Churchill Downs Racetrack / Kentucky Derby

Churchill Downs Racetrack announced a partnership with Chef Joshua Weissman to bring bold race day flavors to at-home celebrations.

BRAND PARTNERSHIPS

National Pork Board

Joshua Weissman partnered with the National Pork Board, as indicated by a post on his Instagram directing followers to register for an event/initiative.

BRAND PARTNERSHIPS

Williams-Sonoma

Joshua Weissman collaborated with Williams-Sonoma on the NKH Silicone FSC Wood Spatula, supporting the No Kid Hungry campaign by Share Our Strength to end childhood hunger.

BRAND PARTNERSHIPS
2013

Published first cookbook

MILESTONE
2015

Launched YouTube channel

MILESTONE
2021

Published "Joshua Weissman: An Unapologetic Cookbook"

MILESTONE
2021

"Joshua Weissman: An Unapologetic Cookbook" became a #1 New York Times bestseller

MILESTONE
2021

Featured in Variety's 2021 Young Hollywood Impact Report

MILESTONE
2023

Published "Texture Over Taste"

MILESTONE
2023

"Texture Over Taste" became a New York Times bestseller

MILESTONE
2023

Collaborated with Williams-Sonoma for No Kid Hungry

MILESTONE
2025

Won a Streamy Award for People’s Choice Best in Food

MILESTONE

About

Joshua Weissman was born in Los Angeles, California, on January 9, 1996. His culinary journey began at a young age, cooking daily for his family and neighbors by the age of 10. By 16, he was actively involved in styling food for magazines and assisting food photographers, which led to blogging and the publication of his first cookbook at 17. Following this early success, he honed his skills in notable restaurants in the South Central United States, including Odd Duck and Uchiko, where he spent nearly three years. At Uchiko, Weissman held various positions, including leading the morning cook team and working as a line cook, gaining significant hands-on experience in the professional culinary world.

In 2018, Joshua Weissman identified a gap in engaging and high-quality cooking entertainment online. While still employed at Uchiko, he began publishing videos on his YouTube channel, offering detailed cooking tutorials and culinary explorations. After more than a year of dedication and working through sleepless nights, his YouTube channel gained enough traction for him to transition into content creation full-time. This move marked a significant turning point in his career, pivoting from traditional restaurant work to building a digital culinary empire. His channel grew to become one of the largest cooking communities globally, accumulating over 22 million followers across social platforms.

His impact extends beyond digital content into publishing, with two New York Times best-selling cookbooks to his name: “Joshua Weissman: An Unapologetic Cookbook,” published in 2021, and “Texture Over Taste,” released in 2023. These books both achieved #1 best-seller status in the Advice, How-To & Miscellaneous category. In 2025, he received a Streamy Award for People’s Choice Best in Food, further solidifying his influence in the culinary and digital spheres. Weissman’s career progression demonstrates a successful evolution from a traditional chef to a multifaceted media personality, dedicated to making food accessible and enjoyable for a broad audience.

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Expertise

Themes & Genres

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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