Juli Bauer Roth is a health and wellness advocate and influencer best known for her website and brand, PaleOMG. She is a self-confessed food obsessive who has built a social media audience of more than 366,000 Instagram followers, plus countless visitors to her website. She blogs about everything from food to fitness to first-time motherhood and more besides. Her podcast, PaleOMG Uncensored, recently celebrated its 250th episode, and her fitness app, also called PaleOMG, launched successfully in January 2023.

Bauer Roth has always been passionate about food and fitness, but her life changed when she paired a paleo diet (a diet based on foods that hunter-gatherers would have been able to eat thousands of years ago) with cross-fit training. She makes it clear from the off that she is not interested in the science behind a paleo diet — or being perfect about sticking to it — she just loves eating and how good the food she eats makes her feel. She is also totally her uncensored self, whether it’s on social media or her podcast, and so her content comes filled with curse words and unfiltered opinions.

Through her blog, Bauer Roth’s simple aim is to make us laugh, make us want to go and eat something delicious, and inspire us to be more confident within ourselves. As her ever-growing audience and empire attest, she is certainly doing something right.