Socialite and self-proclaimed “JewJetter” (a phrase he invented to describe luxury travelling for sport), Justin Ross Lee is an entrepreneur, traveller, and author. He founded Pretentious Pocket, a silk pocket square brand, in 2012. His bestselling book, Don’t You Know Who I Think I Am: Confessions of a First-Class Asshole, was published in 2015.

Born and raised in Scarsdale, New York, Lee took Entrepreneurial Studies at the University of Hartford, and after he graduated in 2006, stayed on to take an MBA, graduating in 2009. He began travelling the world for sport, clocking up over 250k miles a year and showcasing his global first class travel exploits on his social media accounts. In 2012 he debuted on E! TV’s The Soup, being roasted for his appearance on the VH1 dating show, Why Am I Still Single?! Later that year, he debuted on French TV network Canal+ during the 90-minute prime time special En Tatanes Á Manhattan! On April 10, 2014, he appeared in an episode of The Millionaire Matchmaker. In 2015 he became a published author with his tell-all autobiography Don’t You Know Who I Think I Am: Confessions of a First-Class Asshole.

Lee regularly connects with his legions of followers and fans through Instagram, Facebook, and Twitter, posting pictures and videos about his jet-setting lifestyle. He is also available for that personalised shout-out via the Cameo platform, and has an official website, justinrosslee.com.