Karlie Kloss has evolved from a supermodel gracing international runways and covers to a technology advocate and entrepreneur, inspiring young women in STEM and leading in media.
Karlie Kloss is the brand ambassador for Carolina Herrera, particularly for their Good Girl fragrance. This partnership also includes a charitable initiative to support her Kode with Klossy program.
SAP teamed up with Karlie Kloss to encourage more young women to pursue Science, Technology, Engineering, Arts, and Maths (STEAM) subjects.
Karlie Kloss launched her own fashion design and styling world on Roblox called Fashion Klossette, aiming to create a central fashion destination on the platform.
Karlie Kloss is an investor in the high-end baby care brand Coterie. Mammoth Brands clinched a $1 billion-plus deal for Coterie.
Karlie Kloss has a long-standing partnership with sportswear brand Adidas, collaborating on activewear and other initiatives.
Karlie Kloss is Estée Lauder's global spokesmodel and brand ambassador, partnering on digital beauty content for social channels and supporting Kode with Klossy.
Karlie Kloss was featured in print ads for L'Oréal Paris' True Match Lumi liquid foundation.
Karlie Elizabeth Kloss was born on August 3, 1992, in Chicago, Illinois. Her early life included aspirations of becoming a professional ballerina, training that she attributes to developing her distinctive runway walk. Kloss was discovered by Elite Chicago at a local benefit fashion show in 2005 and was signed at the age of 14 in 2006 by Elite New York. Her career quickly gained momentum, marked by early campaigns for Abercrombie Kids and a legal dispute between Elite and Next Management over her contract. By 2008, Kloss had walked 31 runways at New York Fashion Week, including exclusive appearances for Calvin Klein and opening/closing for several major designers across fashion weeks in New York, Milan, and Paris.
Kloss’s modeling career saw significant milestones, including being named one of the “top 30 models of the 2000s” by Vogue Paris in 2009. She became a muse for John Galliano and appeared in campaigns for Dior. From 2011 to 2015, Kloss was a Victoria’s Secret Angel, participating in four Victoria’s Secret Fashion Shows. During this period, she also appeared on numerous international Vogue covers and was the face of campaigns for brands like Juicy Couture, Elie Saab, Donna Karan, Lacoste, Lanvin, Jean Paul Gaultier, Nike, and Chanel Coco Noir. Her career diversified with co-hosting MTV’s “House of Style” in 2012 and collaborating with Frame Denim and Warby Parker on product lines. In 2014, L’Oreal Paris announced her as their new face.
After leaving Victoria’s Secret in 2015, Kloss focused on her education, enrolling at New York University’s Gallatin School of Individualized Study. This period also marked her increased involvement in technology, leading to the launch of “Kode With Klossy” in 2015, a non-profit providing free coding camps for girls and non-binary teens. By 2025, the program had impacted nearly 11,000 young people globally. Kloss also became the host and executive producer for “Project Runway” from 2019. In 2023, she expanded her media ventures by acquiring i-D Magazine and becoming its CEO, further establishing her role as a businesswoman. In March 2024, she and her husband, Joshua Kushner, revived Life magazine for print and digital distribution through Bedford Media. Her influence extends beyond fashion and tech; she is also an investor in the probiotics company Seed and advocates for various social and political causes.
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