Kayla Itsines

Certified as a personal trainer in 2008, Kayla Itsines quickly established herself in the fitness industry, developing high-intensity training programs that culminated in the launch of her original Bikini Body Training Guides (BBG) in 2014. Initially distributed as PDFs, these guides rapidly gained widespread popularity, establishing a significant global social media following and laying the foundation for her digital fitness empire. Itsines’ mission has consistently centered on empowering women by providing accessible tools to improve health and fitness, build strength, and enhance confidence across various life stages. Building on the success of BBG, Itsines co-founded the Sweat app with Tobi Pearce, transforming her popular training methodologies into a leading digital fitness platform for women.

This commitment to flexible, accessible fitness, often requiring minimal equipment, has allowed her to connect with and support millions of women worldwide, making fitness an integral and achievable part of their daily routines. Through Sweat, Itsines has cultivated a global community dedicated to health and well-being. Her work emphasizes providing versatile workout options that can be done anywhere, anytime, using minimal equipment or bodyweight, thereby significantly lowering barriers to entry for fitness. Her programs have not only delivered measurable physical results but have also fostered a strong sense of confidence and empowerment among her global audience, cementing her status as a leading figure in women’s health and fitness.