Kayla Itsines | Booking Agent | Talent Roster | MN2S

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Kayla Itsines

Kayla Itsines is a co-founder and head trainer at Sweat, empowering women globally through fitness.

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Past Works

Medela

In celebration of World Breast Pumping Day, Medela launched a social collaboration with Kayla Itsines to support her breastfeeding journey and promote breast pumping.

BRAND PARTNERSHIPS

Powerade

Powerade partnered with Kayla Itsines, offering Australians access to a free six-month subscription to her fitness app.

BRAND PARTNERSHIPS

P.E Nation

Kayla Itsines collaborated with athleisurewear brand P.E Nation on a collection inspired by her personal style, focusing on functionality and form.

BRAND PARTNERSHIPS
2008

Certified personal trainer

MILESTONE
2014

Launched Bikini Body Training Guides (BBG) as PDFs

MILESTONE

Co-founded Sweat app

MILESTONE

Developed 13 workout programs within the Sweat app

MILESTONE

About

Kayla Itsines, co-founder and head trainer at Sweat, has been a certified personal trainer since 2008. She is also certified in pregnancy and postnatal exercise. Her early career focused on developing high-intensity training programs, which led to the creation of her original Bikini Body Training Guides (BBG) in 2014, distributed as PDFs. These guides gained significant popularity, establishing a large social media following and laying the groundwork for her digital fitness empire. Itsines’ mission has consistently centered on empowering women by providing accessible tools to improve health and fitness, build strength, and enhance confidence across various life stages, including pregnancy and post-pregnancy.

Itsines co-founded the Sweat app with Tobi Pearce, building it into a leading fitness platform for women. The app offers a wide range of workout programs, including her signature OG Kayla program and more recent strength-focused routines like Strength with Kayla, available in both gym and at-home versions. Other programs include High Intensity with Kayla for beginners, High Intensity Strength, High Intensity Zero Equipment, Low Impact with Kayla, and targeted challenges such as HIIT Cardio & Abs and Ab Burn. She has continuously adapted her offerings to meet diverse fitness needs, including dynamic high-intensity workouts and express 15-minute sessions for individuals with limited time.

As a mother, Itsines understands the challenges of balancing fitness with family and work responsibilities. This personal experience fuels her passion for helping women maintain confidence and fitness throughout their lives. Her work is characterized by a commitment to providing flexible workout options that can be done anywhere, anytime, using minimal equipment or bodyweight. This approach has allowed her to connect with and support millions of women worldwide, making fitness an integral and achievable part of their daily routines. Her impact extends beyond physical training, fostering a global community dedicated to health and well-being.

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Expertise

Formats

  • Live performance
  • Brand ambassador / endorsement
  • Media & campaign appearances

News

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