Kerwin Frost, a Harlem-born comedian, entertainer, DJ, and host, has transitioned from pioneering the Soho youth streetwear scene to becoming a recognized figure in fashion, music, and entertainment through diverse collaborations and media projects.
Kerwin Frost teamed up with 7-Eleven to create a co-branded private label snack, Kerwin's Snack Party Mix Popcorn, and launched a pop-up store, as part of a larger collaboration on the 'official uniform of snacking'.
Kerwin Frost collaborated with McDonald's to bring back McNugget Buddies as part of "The Kerwin Frost Box," a celebrity meal box that merges his style with iconic McDonald's elements.
Kerwin Frost announced a long-term partnership with Adidas, becoming a creator for the brand responsible for designing clothing, footwear iterations (like the Superstuffed sneaker), and ad campaigns.
Cash App sponsored Kerwin Frost's talk show, "Kerwin Frost Talks!", for its initial success and subsequent second season. Frost also created a street trivia series for Cash App.
Kerwin Frost, with The Spaghetti Boys, released clothing collaborations and produced promotional material for Nike Air.
The Spaghetti Boys, founded by Kerwin Frost, had clothing collaborations with Off-White.
The Spaghetti Boys, founded by Kerwin Frost, had clothing collaborations with Heron Preston.
The Spaghetti Boys, founded by Kerwin Frost, released clothing collaborations with Sprayground.
Kerwin Frost, born in Harlem in 1995, gained initial recognition as a pioneer in the Soho youth streetwear scene. Growing up in public housing, he developed an early interest in fashion and music, often acquiring second-hand designer clothes and reselling sneakers to fund his passion. At 14, he got a distinctive pencil tattoo on his right cheek, a mark that would become part of his unique personal brand. Frost became known for his distinctive style, blending haute couture with streetwear, and influencing fashion trends among his peers. After dropping out of Martin Luther King Jr. High School at 16, he interned at VFiles, solidifying his path in the fashion world.
In 2015, Frost co-founded the Spaghetti Boys, an influential collective of artists, DJs, and content creators. The group quickly made an impact, collaborating on clothing lines with brands such as Off-White, Heron Preston, and Sprayground, and producing promotional content for Nike Air. The Spaghetti Boys were also known for hosting free, all-ages parties in NYC, drawing large crowds and featuring honorary members like Sheck Wes and Austin Babbitt. By late 2018, the collective disbanded, and Frost redirected his focus toward new creative endeavors, expanding his reach into entertainment and media.
Since 2018, Frost has broadened his career, excelling as an entertainer, DJ, and talk show host. He leveraged his unique approach to content creation, producing viral videos and conducting unexpected celebrity interviews. His work caught the attention of Kanye West, leading to collaborations for album listening party recaps and the Kardashian-Jenner-West Christmas Party. Frost also launched his self-produced talk show, “Kerwin Frost Talks!”, featuring high-profile guests from music and fashion. His success led to a long-term partnership with Adidas, where he designs clothing, footwear, and ad campaigns, and a collaboration with McDonald’s to redesign McNugget Buddies for a limited-edition adult Happy Meal series, further cementing his influence across multiple cultural landscapes.
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